Senior Manager, Account-Based Marketing – ABM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the account-based marketing objectives, which include meetings held and opportunities generated, forecasting, and account-level reporting.

• Oversee approximately 300 target accounts categorized by brand type and firmographics.

• Identify buying committees and tailor account-specific strategies for priority, mid-tier, and long-tail accounts.

• Maintain continuous coordination with Account Executives and a Business Development Representative (BDR).

• Track account- and stakeholder-level buying signals.

• Manage various outreach methods including email, LinkedIn, paid social, direct mail, events, and warm introductions.

• Compose and refine BASHOs, executive outreach messages, sequences, and campaign content, including drafts generated by AI.

• Create innovative and unconventional strategies for account entry and structured experiments.

• Design the ABM system that integrates research, enrichment, signal detection, sequencing, CRM, and reporting.

• Own the ABM/GTM toolkit and attribution model in collaboration with RevOps.

• Supervise targeted LinkedIn and paid social initiatives, including budget management, account targeting, and performance analysis.

• Develop and enhance AI-driven workflows for monitoring, research, enrichment, and content creation.

• Collaborate daily with two Account Executives to strategize on accounts, touch quality, and maintain momentum.

⛳️ Requirements

• Minimum of 4 years of experience in ABM, demand generation, growth marketing, or outbound strategy, particularly in B2B settings with complex, multi-stakeholder sales cycles.

• Proven experience with account-level ABM campaigns.

• Outstanding writing and outreach capabilities.

• Competence in designing comprehensive ABM systems that link research, signals, sequencing, and reporting.

• Experience in personally constructing or revamping at least two AI-driven workflows.

• A history of executing unconventional account-based marketing strategies.

• Capability to operate independently without a supporting team.

• Skill in organizing and guiding AEs and a BDR without direct authority.

• Proven ability to establish credibility with sales or related teams.

• Familiarity with Salesforce and contemporary GTM/ABM tools.

• Experience with Clay, Apollo, Sales Navigator, Gong, and HubSpot.

• Data literacy and the ability to manage and report on account-level targets.

• Interest in sustainability and a belief in the impact of secondhand shopping on the industry.

• Applicants must reside in the United States; candidates from outside the US will not be considered.

🏝️ Benefits

• Eligibility for equity.

• Comprehensive benefits package.

• Healthcare for employees and their dependents.

• Enrollment in a 401(k) plan.

• Opportunity for remote work across the continental United States.

• Hybrid work options available for employees located near New York or the San Francisco Bay Area.