Senior Manager, ABM – Integrated Campaigns

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Account-Based Marketing (ABM) initiatives, including personalized 1:1 programs for key targets, targeted 1:few cluster efforts for high-potential segments, and broad 1:many campaigns aimed at volume-driven outcomes.

• Collaborate closely with Sales and Sales Operations to identify priority accounts, categorize them, and design a coordinated approach for engagement.

• Analyze buying groups, pinpoint key stakeholders, and create tailored engagement sequences that resonate with each individual.

• Transform account intelligence—such as intent signals, firmographic data, and behavioral triggers—into customized marketing campaigns.

• Develop industry-specific ABM strategies for critical sectors like Financial Services, Healthcare, and Manufacturing, where buying behaviors, compliance requirements, and risk profiles significantly differ.

• Create reusable ABM playbooks and campaign frameworks to facilitate program scalability.

• Evaluate key performance indicators including account penetration, pipeline impact, deal velocity, and expansion indicators.

• Manage the entire campaign calendar, encompassing planning infrastructure, cross-functional briefs, timelines, and ensuring alignment across teams.

• Formulate campaign strategies based on market segments: determining target audiences, timing, messaging, channels, and success metrics.

• Ensure each campaign is connected to an overarching ABM strategy or sales play to provide a cohesive buyer experience rather than a disjointed one.

• Identify untapped opportunities; if there are segments or industries we should be targeting but aren't, you will discover them and advocate for action.

• Independently build and execute campaigns in HubSpot, including workflows, nurturing journeys, landing pages, and email sequences.

• Coordinate various marketing efforts such as paid media, retargeting, social media, content syndication, webinars, and events in a unified manner, avoiding silos.

• Continuously conduct A/B testing and iterate weekly, rather than waiting for quarterly reviews to address issues.

• Maintain oversight of analytics, dashboards, intent data, and pipeline reports; translate findings into actionable insights for leadership.

• Collaborate with Sales Enablement to develop materials and outreach sequences that complement your campaigns.

• Manage budget allocation, vendors, contractors, and channels with a strong focus on return on investment.

⛳️ Requirements

• 6–8 years of experience in B2B marketing with a proven history in ABM and integrated campaign management.

• Prior experience in a cybersecurity company or marketing to security and IT professionals is advantageous.

• Experience in executing executive engagement initiatives aimed at CISOs, such as roundtables, private dinners, advisory boards, or Executive Briefing Center programs.

• In-depth knowledge of enterprise security buying groups, including roles such as CISO, VP of Security, Security Architect, IT Director, and Procurement, along with the complex, compliance-focused evaluation cycles typical in cybersecurity procurement.

• Proficient in Salesforce, HubSpot, and major ABM platforms; you have hands-on experience building campaigns rather than just reporting.

• Strong analytical skills: you are data-driven, comfortable with SQL, attribution metrics, dashboard creation, defining KPIs, and making decisions based on data analysis.

• Ability to thrive in uncertain environments: you work autonomously with a sense of urgency and ownership in dynamic, early-stage settings where processes are still evolving.

• Willingness to travel up to 10% as business needs arise.

🏝️ Benefits

• Flexible paid time off (PTO)

• Comprehensive health insurance options (medical, dental, vision)

• Monthly stipends for phone and internet expenses

• 401(k) retirement plan

• Flexible spending accounts

• Home office stipend