Senior Local Performance Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee integrated marketing strategies and offer coaching advice to franchise owners.

• Assess, monitor, and guide franchise business owners on localized integrated marketing strategies, channel/tactic combinations, and initiatives that align with the customer journey and marketing funnel.

• Assist in achieving acquisition, retention, reactivation, and loyalty objectives to foster overall customer growth.

• Analyze key online and offline marketing performance indicators and customer engagement metrics.

• Concentrate on qualified leads, cost per lead, and franchise owners who are not meeting their target lead and revenue goals.

• Deliver pre-opening and grand-opening marketing strategies during onboarding training sessions.

• Advise franchise owners on integrated marketing plan suggestions for the first and second years to achieve break-even targets.

• Promote local programs and offer tailored recommendations to individual franchise owners, as well as capture their local marketing strategies.

• Create comprehensive reports detailing franchise owner involvement in programs that generate qualified leads and revenue.

• Assist the manager in performance analytics reviews and tracking key performance indicators (KPIs).

⛳️ Requirements

• A Bachelor’s degree in Marketing or a related discipline is required.

• Minimum of 7 years of marketing experience, particularly in digital marketing.

• Strong analytical capabilities are necessary.

• Experience in franchise services, retail, B2B, or referral-based businesses is preferred.

• Practical experience with marketing and customer engagement platforms, including training and coaching for adoption.

• Experience in content development and customer journey management, including communication and follow-up processes.

• Full-time availability is required, Monday–Friday, from 8:00 AM to 5:00 PM CT.

• Must be able to stand and sit in an office setting; effectively see, hear, and communicate; and utilize standard office equipment and computers.

• Capability to lift and transport equipment, supplies, and materials weighing up to 25 pounds.

🏝️ Benefits

• Opportunities for equity and bonuses.

• Comprehensive benefits package available through Neighborly Benefits.

• Fully remote work option.