Senior Lifecycle Specialist, Copy & Content

This is a fully remote position, open to applicants in Brazil, +5 more countries.

📋 Description

• Craft email and SMS copy for campaigns, flows, and automations, spanning from lead capture to activation, loyalty, and repeat purchases.

• Create and manage the client's marketing calendar.

• Align campaigns with the strategy set by the Associate Director.

• Identify capacity risks and scheduling conflicts proactively.

• Compose creative briefs for the design team.

• Evaluate and approve designs in Figma, guiding assets to completion.

• Maintain the client's brand voice and copy guidelines.

• Collaborate with the CRM Specialist to ensure alignment of copy, segmentation logic, and dynamic content.

• Review every send meticulously, including copy, links, personalization, and rendering.

• Analyze performance with the Associate Director and incorporate insights into future copy tests.

⛳️ Requirements

• 3–5+ years of experience in writing marketing copy, particularly in email, SMS, or lifecycle marketing.

• A robust portfolio showcasing impactful copy that has driven results.

• Exceptional short-form copywriting skills for subject lines, preheaders, body text, CTAs, and SMS.

• Ability to articulate consumer technology, software, or digital subscriptions clearly, avoiding jargon.

• Experience in crafting lead capture and opt-in copy, welcome series, onboarding sequences, and subscription activation messaging.

• Familiarity with writing loyalty, rewards, and win-back programming messages.

• Knowledge of segmentation strategy and the ability to create tailored copy for diverse audiences.

• Capability to direct design efforts and compose clear creative briefs.

• Proficiency in Figma.

• Ability to manage and oversee a high-volume marketing calendar.

• Strong attention to detail in proofreading, links, personalization tokens, and maintaining brand consistency.

• Willingness to accept feedback, iterate quickly, and advocate for creative choices to clients.

• Experience with enterprise ESPs such as Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or similar platforms is a plus.

• Availability to work from 9 am to 5 pm EST.

• Clear and fluent English communication skills for interaction with U.S.-based clients and senior stakeholders.

🏝️ Benefits

• Unlimited PTO.

• Local holidays that are relevant to the employee's hub.

• A remote-first work culture.

• Flexible parental leave options.

• Opportunities for growth and professional development.

• Hybrid flexibility with weekly in-office attendance for employees based in or near the New York or Lisbon headquarters.