Marketing Manager, Content & Product Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Manage the entire content program and editorial calendar from start to finish.

• Convert marketing priorities into content development, scheduling, and delivery across various platforms including website, editorial, product marketing, and campaigns.

• Independently lead initiatives from briefing to publication, addressing delivery challenges and ensuring high-quality outcomes.

• Oversee organic content distribution and social strategies to enhance content reach and longevity.

• Launch product marketing initiatives through product rollouts, sales enablement, product content, competitive materials, and go-to-market assets.

• Collaborate with Revenue Marketing on campaign content, messaging, and activation resources.

• Transform company research, original data, and executive insights into thought leadership and derivative content.

• Develop case studies, testimonials, customer narratives, and advocacy content in partnership with customer-facing teams.

• Integrate SEO, AI visibility, content gaps, and refresh opportunities into content strategy.

• Evaluate content, distribution, organic search, and AI visibility performance to suggest enhancements, expansions, repurposing, or discontinuation.

• Coordinate AI agents, automated workflows, and AI-driven systems for repetitive marketing tasks.

• Collaborate with Revenue Marketing, Product, Sales, Customer Success, and Growth teams.

• Report directly to the Director of Marketing.

⛳️ Requirements

• Over 5 years of B2B SaaS marketing experience in content and integrated marketing programs.

• Proven experience managing initiatives independently from prioritization or briefing through planning, execution, distribution, and evaluation.

• Experience overseeing content programs or editorial calendars in a B2B context.

• Exceptional writing, editing, and editorial judgment skills.

• Practical knowledge of organic social media and content distribution, including the ability to repurpose source material across various formats and channels.

• Familiarity with product marketing initiatives such as product launches, sales enablement, or product-led content strategies.

• Working knowledge of SEO and AI search visibility principles.

• Demonstrated experience utilizing agents, automations, or AI-enabled workflows to significantly enhance marketing execution.

• Experience coordinating with designers, writers, agencies, freelancers, and other collaborators.

• Strong project and stakeholder management capabilities.

• Comfort with using data to inform decisions on improvements, scaling, or discontinuation.

• Availability for remote work with a minimum of four hours of daily overlap with US Eastern business hours.

• Preferred: experience in customer storytelling, executive thought leadership, original research, or PR-related content.

• Preferred: familiarity with tools such as Storyblok, HubSpot, Asana, GA4, Figma, or Canva, as well as SEO or AI visibility platforms.

• Preferred: background in workforce analytics, time tracking, HR technology, or productivity software.

🏝️ Benefits

• Fully remote and flexible working environment.

• Collaborate with talented individuals across 30+ countries.

• Be part of an AI-driven marketing team with opportunities to create AI-enabled workflows.

• Enjoy real autonomy in how tasks are accomplished.

• Join a profitable, bootstrapped company.

• Work in an equal opportunity setting that values diversity and inclusion.