Senior Lifecycle & Retention Growth Strategist – DTC Brand / Agency

This is a fully remote position, open to applicants in Colombia, +5 more countries.

📋 Description

• Take charge of the lifecycle and retention strategy across various customer touchpoints, including email, SMS, subscriptions, and more, tailored to business needs.

• Evaluate customer, campaign, retention, and revenue data to uncover opportunities and determine what should be tested or optimized.

• Design and implement experiments focused on offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.

• Create and enhance lifecycle programs encompassing campaigns, automated flows, onboarding, post-purchase, winback, cancellation/save journeys, and other retention initiatives.

• Convert data and customer behavior insights into clear strategic recommendations and actionable plans.

• Take ownership of performance related to key business outcomes, including revenue, retention, customer lifetime value, subscription take rate, churn, and lifecycle program performance.

• Collaborate directly with clients, founders, and senior stakeholders to present performance metrics, recommendations, and strategic priorities.

• Lead and manage cross-functional teams, including copywriters, designers, project managers, developers, and other marketing specialists.

• Provide clear briefs, direction, feedback, and quality control to ensure alignment between execution, strategy, and brand requirements.

• Address and resolve lifecycle marketing, CRM, subscription, or customer journey issues while providing practical solutions.

• Identify opportunities to enhance processes, systems, and workflows, incorporating AI and automation where relevant.

• Monitor account/customer health and proactively pinpoint risks, performance gaps, and areas for improvement.

• Assist in developing scalable playbooks, processes, and best practices that enhance lifecycle and retention performance across the organization.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle marketing, retention marketing, CRM, growth marketing, email/SMS marketing, subscription growth, or a closely related area.

• Comprehensive understanding of DTC/ecommerce, consumer, subscription, or digital businesses and how customer retention impacts revenue and profitability.

• Demonstrated experience utilizing data to inform strategic marketing or growth decisions instead of merely executing predefined campaigns.

• Extensive experience with lifecycle marketing platforms such as Klaviyo or similar CRM/marketing automation tools.

• Practical knowledge of customer segmentation, automated journeys/flows, retention programs, experimentation, and performance optimization.

• Proven track record of owning measurable business outcomes such as revenue, retention, churn, LTV, conversion, subscription growth, or lifecycle performance.

• Strong analytical skills with the ability to translate performance data into actionable recommendations and next steps.

• Comfortable engaging directly with clients, founders, CMOs, or senior stakeholders and confidently communicating recommendations.

• Excellent project ownership and organizational capabilities, able to manage multiple priorities while maintaining attention to detail.

• Capable of working cross-functionally and leading or collaborating with creative, project management, development, and marketing teams.

• Exceptional written and verbal communication skills in English, suitable for client-facing interactions.

• Self-motivated, commercially minded, proactive, and adept at operating in fast-paced environments.

• Strong attention to detail and ownership mentality; you ensure the quality of your own work and take accountability for outcomes beyond just assigned tasks.

• Familiarity with AI tools such as ChatGPT or Claude to enhance marketing workflows, analysis, content development, or operational efficiency is a plus.

🏝️ Benefits

• Competitive USD compensation based on experience and client requirements.

• Remote flexibility – work from anywhere while collaborating with international teams.

• Opportunities to engage with international companies across ecommerce, DTC, subscription, and digital sectors.

• High-ownership roles that provide exposure to strategy, experimentation, and business growth.