Vice President, Demand & Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and manage a unified demand and growth function that encompasses B2B enterprise pipelines and B2C direct acquisition.

• Formulate an integrated B2B and B2C strategy in collaboration with Product Marketing VPs, aligning with yearly commercial objectives.

• Oversee the demand generation strategy, including setting targets, determining channel mix, and allocating budget.

• Direct B2B marketing initiatives and B2C efforts, including product websites.

• Enhance the B2B2C transitions and measurement methodologies.

• Lead the paid media team, developing a shared channel infrastructure along with measurement and optimization strategies.

• Establish and manage a cross-motion attribution model with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance teams.

• Propel paid search, paid social, programmatic, affiliate marketing, and lifecycle performance marketing efforts.

• Define the B2C acquisition strategy for Osmosis, ClinicalKey AI, and Complete Anatomy direct purchasers.

• Collaborate on audience intelligence, segmentation, and investment optimization.

• Regularly present performance metrics and optimization strategies to senior leadership.

• Build and develop the team and systems required to achieve demand and growth at scale.

⛳️ Requirements

• A minimum of 12 years of experience in growth or demand generation.

• At least 4 years in a senior leadership position responsible for pipeline or revenue targets.

• Proven history of creating and expanding demand generation in a complex, multi-motion setting (B2B and B2C, or enterprise and consumer).

• Extensive knowledge of paid search, paid social, programmatic, and lifecycle/CRM marketing channels.

• Strong analytical skills with the capability to manage metrics, identify pipeline issues, and make necessary adjustments.

• Direct experience with AI-driven marketing tools, personalization platforms, and autonomous content operations.

• Experience in building and leading high-performing analytical and strategic marketing teams.

• Proven ability to attract, nurture, and retain outstanding marketing talent.

• Experience managing media purchases in-house as well as outsourcing media buying to a partner.

• Familiarity with Salesforce CRM.

• Experience using Braze, Marketo, or HubSpot for marketing automation.

• Knowledge of attribution or BI platforms.

• Background in health tech, edtech, or professional information markets.

• Understanding of healthcare professional or clinical marketing and compliance considerations.

• Demonstrated success in establishing and scaling new marketing programs and strategies.

🏝️ Benefits

• Annual incentive bonus.

• Initiatives promoting a healthy work/life balance.

• Wellbeing programs.

• Shared parental leave benefits.

• Support for study assistance.

• Opportunities for sabbaticals.

• Flexible working hours.

• Country-specific benefits.