Organic Growth Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of organic and AI-search performance across Sleek's four primary markets, transforming visibility into leads.

• Generate leads from organic and AI-driven traffic, converting them into new customers.

• Increase qualified organic and AI traffic directed to commercial and service pages.

• Identify and address gaps in high-intent commercial and transactional queries.

• Resolve cannibalization issues between informational blogs and commercial pages.

• Develop internal linking and funnel paths from informational content to commercial pages.

• Set conversion baselines per market and implement user-to-lead tracking across four sites.

• Diagnose drop-off points on high-traffic, non-converting pages and prioritize conversion rate optimization (CRO) enhancements.

• Lead the investigation into conversion recovery for the AU market.

• Implement CRO solutions involving CTAs, form friction, intent alignment, and page structure in collaboration with Product and Engineering teams.

• Provide monthly reports on baselines, test outcomes, and market-specific progress.

• Increase the number of new customers attributed to AI/LLM-referred traffic.

• Conduct audits of site structure, schema, and content to identify gaps in LLM extractability.

• Enhance E-E-A-T, structured content, and citable formatting on priority pages.

• Monitor brand citation and AI-referral attribution on a monthly basis.

• Create AI-visibility reporting.

• Engage in talent acquisition screening, AI assessments, technical rounds, soft skills evaluations, and reference checks.

⛳️ Requirements

• At least 4 years of hands-on SEO experience encompassing technical, on-page, and off-page SEO.

• Experience managing a substantial page inventory within a B2B or eCommerce organization.

• Demonstrated impact on CRO with quantifiable results, particularly in enhancing site-user-to-lead and funnel conversion rates.

• Practical experience in building and scaling programmatic SEO through data-driven, templated pages across extensive page inventories.

• Profound technical SEO expertise, including knowledge of Core Web Vitals, structured data/JSON-LD schema, site architecture, crawl budget, and indexation.

• Applied experience in AI-search and GEO with measurable outcomes, such as brand citation tracking, AI-referral analysis, and page structuring for LLM extraction.

• Practical experience in designing and developing AI-driven workflows, automations, or agents for SEO, CRO, analytics, or related marketing processes.

• Strong proficiency with Microsoft Clarity, Hotjar, HubSpot, GA4, and Google Search Console.

• Proven capability to collaborate directly with Product and Engineering teams to implement SEO and CRO modifications.

• Experience in fintech, legal, accounting, compliance, or B2B services is desirable.

• Ability to optimize for leads and new customer acquisition.

• Capacity to take ownership of conversion performance and revenue impact across markets.

• Systems-thinking and structured-thinking capabilities.

• Skills in data-driven diagnostics and prioritization.

• Ability to challenge assumptions, communicate effectively, and work constructively with stakeholders.

• Demonstrated ownership, humility, attention to detail, excellent listening skills, and clear communication.

• Consent to necessary background checks, which may include education verification, criminal history, political exposure, and bankruptcy or adverse credit history.

🏝️ Benefits

• Flexibility to work remotely.

• Flexible start times to accommodate family or other personal needs.

• Opportunity to work fully remotely from anywhere in the world for one month each year.

• Competitive salaries aligned with market standards.

• Generous paid time off and holiday schedules.

• Eligibility for employee share ownership plans for certain staff members.

• Access to internal and external training programs.

• Responsibilities and autonomy in your role.

• AI-focused professional development and access to a regional centre of AI excellence.

• A diverse and inclusive workplace environment.

• A B Corp-certified company culture.