Senior Product Growth Marketer

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Proactively identify business challenges through data analysis.

• Formulate hypotheses and establish KPIs for enhancement.

• Create and initiate comprehensive growth and product marketing campaigns.

• Foster activation, product adoption, retention, churn recovery, and incremental revenue growth.

• Evaluate campaign effectiveness and refine strategies based on outcomes.

• Conduct user analyses, develop segments, workflows, automations, and tools.

• Collaborate with teams in Product, Data, Engineering, CRM, Design, and others to implement initiatives.

• Present insights, business cases, outcomes, and trade-offs to C-level executives and the Board.

⛳️ Requirements

• Identify issues through data by analyzing funnels, cohorts, retention, churn, activation, monetization, and product usage.

• Transform data insights into hypotheses, KPIs, campaigns, experiments, or projects.

• Design and implement initiatives aimed at user activation, product adoption, retention, churn recovery, and incremental revenue.

• Assess incremental impact, derive lessons from results, and iterate accordingly.

• Navigate dashboards, perform analyses, segment users, and resolve inquiries using data; proficiency in SQL is a significant advantage.

• Recognize repetitive or inefficient processes and develop workflows, automations, or tools to enhance efficiency.

• Utilize AI regularly to analyze, research, prototype, automate, build, and execute tasks.

• Collaborate across Product, Data, Engineering, CRM, Design, and other departments.

• Effectively communicate opportunities, business cases, results, and trade-offs to C-level executives and the Board.

• Extensive experience in Growth, Product Marketing, Lifecycle, or related roles.

• Strong analytical skills with a curiosity to understand metric fluctuations.

• Capable of independently progressing from data to insight, hypothesis, execution, and impact.

• Proven experience in developing campaigns for activation, engagement, retention, churn, and reactivation.

• Sound business judgment and a solid understanding of KPIs and revenue generation.

• High degree of autonomy, problem-solving skills, and comfort with executing directly in tools.

• Committed to shipping and iterating on projects.

• Active engagement with AI and a strong desire to automate or enhance workflows.

• Ability to function effectively with senior and C-level stakeholders.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.