Growth Marketing Lead

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Serve as the technical authority and official auditor for the department regarding data, tracking, measurement, SEO, and WordPress.

• Develop and oversee a backlog of growth opportunities, formulating hypotheses along with goals and validation criteria.

• Classify and prioritize experiments on a weekly basis using the ICE Score methodology.

• Facilitate squad alignment meetings to review tests, identify bottlenecks, and plan future initiatives.

• Analyze results after each cycle, document insights, and ensure that previously discarded tests are not repeated.

• Transform validated tests into standard operating procedures.

• Conduct audits of Google Tag Manager, including tags, triggers, pixels, CAPI, and conversion events.

• Review funnel reports in Google Analytics and manage UTM parameterization.

• Evaluate the WordPress website/blog, including forms, plugins, response times, scripts, and webhooks.

• Oversee Google Search Console, focusing on indexing, Core Web Vitals, and best practices for on-page optimization.

• Monitor advertising campaigns and enhance cost-per-lead (CPL) and customer acquisition cost (CAC).

• Manage conversion and reactivation sequences through email and WhatsApp.

• Ensure event strategies, lead nurturing, and integration with the digital funnel are executed effectively.

• Build partnerships with professional associations, influencers, and referral programs.

• Lead the development of creative assets and landing pages for A/B testing and conversion optimization.

• Coordinate the funnel with SDRs/Sales to guarantee prompt follow-up on leads.

• Define technical scopes, evaluate vendor deliverables and SLAs, and optimize costs for tools.

• Provide clear technical guidance and constructive accountability to analysts and vendors.

⛳️ Requirements

• Bachelor's degree, associate degree, or postgraduate qualification.

• Hands-on experience in structuring growth testing routines, including hypothesis development, ICE Score application, and test repository management.

• Practical understanding of the WordPress ecosystem, including administrative navigation and validation of pages, forms, and core plugins.

• Strong analytical skills in Google Analytics 4 (GA4), encompassing funnel analysis, custom events, and attribution reports.

• Solid background with advertising platforms such as Meta Ads and Google Ads, as well as CRM/marketing automation platforms like RD Station or similar.

• Experience in evaluating, hiring, and technically managing vendors and partner agencies.

• Comprehensive knowledge of Technical and Strategic SEO, including interpreting data from Google Search Console and utilizing audit tools like SEMrush or Ahrefs.

• Practical experience in auditing Google Tag Manager (GTM), including the creation and validation of tags, triggers, and conversion events.

• Fluency in both English and Portuguese.

• Mid-level/Senior experience required.

• Engagement as a contractor (PJ).

🏝️ Benefits

• Flexible working hours.

• Day off.

• Paid bonus days.

• Remote work opportunity.

• Cost-of-living allowance.

• Access to a wellness platform.