Senior Lifecycle Marketing Strategist – Klaviyo Expert

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Develop lifecycle marketing strategies for designated ecommerce client accounts.

• Create strategic roadmaps that align with client objectives, historical performance, and outlined service hours.

• Identify lifecycle initiatives such as automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities.

• Assess retention program performance and suggest enhancements that lead to measurable growth.

• Act as a strategic advisor for the assigned client accounts.

• Lead strategy discussions and presentations with clients.

• Offer guidance on best practices in lifecycle marketing and platform capabilities.

• Address complex strategic inquiries and recommend solutions that support long-term client success.

• Analyze lifecycle marketing performance data and convert results into actionable recommendations.

• Create reporting and presentation materials that communicate performance insights and strategic opportunities.

• Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs.

• Assist clients in understanding program health and in prioritizing future initiatives.

• Monitor the scope of services to ensure recommendations are in line with contracted hours and priorities.

• Identify scope risks or resource limitations and convey recommendations to the company contact.

• Support the prioritization of lifecycle initiatives based on business impact and feasibility.

• Collaborate with internal team members supporting assigned accounts to align on strategy and execution.

• Provide strategic insights and feedback on lifecycle initiatives.

• Engage in internal lifecycle program planning and experimentation discussions.

• Review lifecycle initiatives and campaign strategies for alignment with program strategy and client objectives.

• Offer feedback to ensure accuracy, brand consistency, and adherence to lifecycle marketing best practices.

• Identify opportunities to enhance program performance and execution quality.

⛳️ Requirements

• All applications, resumes/CVs, and responses must be submitted in English.

• 5 to 10 years of experience in managing retention marketing programs for direct-to-consumer (DTC) ecommerce brands.

• Proven experience in developing lifecycle strategies across email, SMS, CRM, and loyalty programs.

• Extensive experience with Klaviyo is mandatory.

• Strong background in managing and optimizing retention programs.

• Familiarity with Shopify or experience supporting Shopify-based ecommerce brands.

• Solid understanding of lifecycle marketing analytics and performance reporting.

• Ability to convert performance data into actionable marketing strategies.

• Excellent client communication and presentation skills.

• Capacity to work independently while collaborating with distributed teams.

• Bachelor's degree or equivalent professional experience is required.

• Experience in an agency setting is preferred.

🏝️ Benefits

• Compensation will be discussed during the interview process and will be based on experience and qualifications.