Senior Lifecycle Marketing Specialist, Klaviyo

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Oversee the lifecycle marketing strategy for various beauty, wellness, fashion, and lifestyle clients through email, SMS, loyalty programs, and pop-ups.

• Manage the health of email and SMS programs while developing strategies for revenue and engagement growth.

• Monitor key performance indicators, including conversion and engagement rates, and suggest optimizations.

• Handle client accounts, strategic initiatives, deliverables, scope of work, timelines, and client satisfaction.

• Supervise the deliverables and performance of Lifecycle Marketing Specialists on shared client accounts.

• Extract data, analyze results, prepare reports, and formulate recommendations.

• Construct automated workflows and drip campaigns within the ESP, ensuring quality assurance on workflow logic and segmentation.

• Lead the monthly email production workflow management and ensure clients meet deadlines.

• Collaborate with designers to implement email campaigns according to briefs and timelines.

• Guide specialists in building client relationships and enhancing technical skills.

⛳️ Requirements

• 5 to 7 years of experience in building, executing, and leading lifecycle and retention marketing programs for DTC ecommerce brands.

• Expert-level, hands-on experience in establishing lifecycle marketing programs in Klaviyo, covering emails, flows, segments, and campaigns.

• Previous agency experience managing multiple client accounts is essential.

• Experience in developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs is advantageous.

• Familiarity with Shopify or Shopify Plus ecommerce brands is a plus.

• Strong grasp of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization.

• Proven capability to leverage marketing performance data to enhance lifecycle campaigns and flows, translating performance into strategic business insights.

• Exceptional client-facing communication, presentation, and relationship management skills, including managing day-to-day client communications for lifecycle marketing activities.

• Strong organizational and project management abilities with the capacity to juggle multiple priorities.

• A bachelor's degree or equivalent professional experience.

• Availability to work during EST or CST business hours.

• A professional remote work setup suitable for camera-on meetings, along with a clean and professional workspace for client-facing video discussions.

• Professional fluency in English is mandatory; all application materials and interview communications must be submitted in English.

• Preferred: experience supporting enterprise and high-growth ecommerce brands, familiarity with additional marketing automation and CRM platforms, experience presenting strategic recommendations to executive stakeholders, and a passion for ecommerce, customer experience, and retention marketing.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work opportunities.

• Opportunities for professional development and continuous learning.

• Collaborative and inclusive company culture.

• Health and wellness benefits.