Senior Lifecycle Marketing Manager, Provider Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance comprehensive lifecycle marketing strategies to boost provider engagement and satisfaction.

• Create and implement multi-channel campaigns designed for pivotal moments throughout the provider journey.

• Manage email, SMS, and in-app messaging from the onboarding phase through to sustained engagement.

• Collaborate with Clinical Operations, Product, and Data teams to ensure message consistency and a smooth experience.

• Leverage performance data and experimentation to facilitate ongoing improvements.

• Develop scalable segmentation and journey strategies that reflect provider behaviors, specialties, and requirements.

• Act as the primary creator of AI-driven marketing workflows for drafting, personalizing, stress-testing, and refining multi-channel messaging and campaign text.

• Construct and launch comprehensive lifecycle programs, taking charge of strategy, segmentation, copywriting, journey development, and outcome assessment.

• Create playbooks and processes for provider engagement encompassing onboarding, activation, retention, and re-engagement.

• Foster enhancements in provider engagement, satisfaction, and long-term retention metrics.

• Enhance provider communications to build trust, value perception, and connection to the mission.

• Incorporate lifecycle initiatives into the broader provider experience.

⛳️ Requirements

• Over 6 years of experience in lifecycle or retention marketing, preferably in the healthcare or marketplace sector.

• Demonstrated success in leading multi-channel engagement initiatives from conception to execution.

• Familiarity with segmentation, personalization, and testing methodologies.

• Proficient in marketing automation and analytics tools (e.g., Iterable).

• Advanced understanding of AI: capability to utilize AI tools for message stress-testing, rapid drafting, campaign evaluation, and the creation of reusable prompts/frameworks.

• Strong collaborative skills paired with excellent written and verbal communication abilities.

• A genuine passion for enhancing healthcare outcomes and the provider experience.

• Willingness to travel occasionally for team or company events as necessary.

• Experience in the mental health or health-tech fields is a plus.

• Background in designing journeys for two-sided marketplaces or healthcare providers is advantageous.

🏝️ Benefits

• Health, Dental, and Vision benefits commence on your first day at Spring.

• Access to One Medical accounts.

• HSA and FSA plans, with Spring contributing up to $1K for HSAs, depending on the selected plan type.

• Employer-sponsored 401(k) match of up to 2%.

• Annual allocation of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

• Competitive paid time off policies including vacation, sick leave, and company holidays.

• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure.

• Access to Noom, a psychology-based weight management program.

• Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses.

• Access to Wellhub for fitness, mindfulness, nutrition, and sleep resources.

• Access to BrightHorizons sponsored child care, back-up care, and elder care.

• Up to $1,000 annual reimbursement for Professional Development.

• $200 per year in donation matching.

• Equity offered.