Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Construct and enhance lifecycle journeys spanning awareness, enrollment, activation, treatment, and ongoing engagement.

• Identify target audiences, triggers, messaging strategies, channel tactics, and success metrics.

• Develop, launch, and refine integrated campaigns across email, SMS, direct mail, landing pages, and channels owned by employers.

• Create campaign briefs, messaging frameworks, creative direction, and member-facing content.

• Spearhead lifecycle marketing strategies for new client launches, covering timelines, audience strategies, messaging, toolkits, approvals, deployment, and measurement.

• Oversee campaign builds, including segmentation, personalization, journey orchestration, quality assurance, deployment, and optimization.

• Establish scalable processes, templates, documentation, and campaign schedules.

• Direct landing-page strategies, content, and conversion optimization initiatives.

• Implement A/B and multivariate testing and translate findings into actionable recommendations.

• Define and monitor lifecycle KPIs such as enrollment, activation, engagement, conversion, and retention.

• Collaborate with data teams to link campaign performance to member outcomes.

• Enhance member communications and experiences by addressing member inquiries, barriers, and behavioral insights.

• Ensure compliance with accuracy, quality assurance, privacy, consent, HIPAA, TCPA, CAN-SPAM, and internal standards.

• Collaborate cross-functionally with Client Success, Member Services, Clinical, Product, Data, Sales, Design, Engineering, Legal, and Compliance teams.

• Manage relationships with print and direct-mail vendors, agencies, and technology partners.

⛳️ Requirements

• 5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a comparable field.

• Proven experience in building and executing campaigns.

• Significant hands-on experience with Braze, Iterable, Customer.io, or a similar lifecycle marketing platform.

• Familiarity with journey orchestration, segmentation, personalization, testing, and campaign deployment.

• Experience in creating integrated lifecycle programs that utilize email and SMS.

• Preference for candidates with direct mail, landing page, or other channel experience.

• Strong understanding of lifecycle marketing principles.

• Exceptional writing and editing abilities.

• Strong analytical skills and experience in utilizing campaign performance, behavioral data, and experimentation.

• Experience in designing and assessing A/B and multivariate tests.

• Excellent project management and organizational abilities.

• Remarkable attention to detail and dedication to quality.

• Familiarity with HIPAA, TCPA, CAN-SPAM, consent requirements, and associated healthcare communication considerations.

• Ability to thrive in a fast-paced, evolving environment.

• Capability to collaborate and influence effectively across various teams and levels of seniority.

• Experience in healthcare, digital health, specialty pharmacy, benefits, or B2B2C is a plus.

• Experience in developing employer-facing communication toolkits, benefits communication, or open enrollment campaigns is advantageous.

• Must be legally authorized to work in the United States.

• Must respond to application questions regarding visa sponsorship and relevant campaign-platform experience.

🏝️ Benefits

• Equity / stock options.

• Competitive total rewards package.

• Comprehensive benefits.

• Equal opportunity employer dedicated to diversity and inclusion.