Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the complete customer lifecycle marketing for LawnStarter, Lawn Love, and Home Gnome.

• Propel measurable growth through strategies focused on customer acquisition, reactivation, and cross-sell expansion.

• Establish the AI strategy for automation, personalization, agents, and human-operated tasks, then implement it.

• Develop the lifecycle marketing strategy and roadmap that encompasses lead conversion, onboarding, retention, and winback initiatives.

• Identify target audiences, content, triggers, timing, frequency, and communication channels.

• Craft copy and design campaigns in Braze for email, SMS, in-app notifications, and push messages.

• Create AI-driven segmentation, personalization, testing, campaign execution, and monitoring functionalities.

• Collaborate with the brand team to create and enforce voice and design standards across approximately 1,750 templates and three brands.

• Oversee transactional messaging to identify, diagnose, and assist in rectifying late, duplicate, incorrect, or conflicting messages.

• Develop a testing roadmap, assess results, establish significance standards, and introduce new controls.

• Work with the CRO to optimize customer messaging and on-page interactions.

• Collaborate with engineering and support teams to resolve transactional messaging issues.

• Achieve year-one enhancements in AI capabilities, conversion rates, retention, testing velocity, transactional monitoring, and brand consistency.

⛳️ Requirements

• Daily utilization of AI and experience in building AI-powered systems or workflows that function autonomously.

• Proven results from advanced AI applications; this position is not intended for learning AI on the job.

• Lifecycle marketing approach driven by customer motivation.

• Competence in writing copy and interpreting significance tests.

• Practical experience in constructing canvases in Braze.

• Ability to develop hypotheses and adjust strategies based on data insights.

• Capability to troubleshoot messaging issues through canvases, events, and data, and collaborate with engineering to resolve them.

• Proficiency in showcasing and explaining lifecycle marketing efforts and their outcomes.

• Ability to work autonomously without direct reports or an agency.

• Experience in customer acquisition, onboarding, retention, and winback lifecycle marketing.

🏝️ Benefits

• Equity

• Medical, dental, and vision coverage

• Fully remote work (US)

• Flexible PTO