Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Design, execute, and enhance prospect lifecycle programs that convert initial engagement into sales discussions and a robust pipeline.

• Develop and refine automated nurture journeys and triggered email campaigns utilizing segmentation and personalization strategies.

• Manage programs from the initial intake and planning stages through to messaging, audience requirements, testing, quality assurance, launch, and performance assessments.

• Organize follow-up activities for integrated campaigns, Account-Based Marketing (ABM) initiatives, events, and webinars.

• Create focused programs targeting priority accounts, specific industries, and competitive segments.

• Determine which prospects are directed to Sales, retained in nurture, or excluded; collaborate on suppression, cadence, and routing with Marketing Operations.

• Work in partnership with Campaigns, ABM, Product Marketing, Content, Field, and regional teams regarding audiences, timing, messaging, and sales handovers.

• Monitor progression, MQL conversion rates, and pipeline effectiveness; conduct tests to enhance outcomes.

• Implement email best practices for content, frequency, deliverability, and quality assurance, while sharing insights with the team.

• Report to the Senior Manager of Lifecycle Marketing & Growth GTM and collaborate with a Staff Lifecycle Marketing Manager.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle, email, CRM, or growth marketing, preferably within a B2B SaaS technology environment.

• Proven ability to independently manage prospect nurtures, automated journeys, and integrated campaign follow-ups from planning through to optimization.

• Proficient in Marketo, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows.

• Experience in leveraging email and funnel performance data to propose and implement improvements, rather than solely reporting results.

• Exceptional written communication, stakeholder management, and cross-functional coordination abilities, with the confidence to present viewpoints to partners.

• Strong attention to detail in audience logic, campaign setup, quality assurance, localization, and reporting.

• Familiarity with HTML/CSS for troubleshooting emails is advantageous.

• Additional consideration for experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable.

🏝️ Benefits

• Comprehensive benefits to support your health, financial stability, and overall well-being.

• Flexible Paid Time Off to maintain a healthy work-life balance.

• Access to Team Member Resource Groups for community support.

• Equity Compensation & Employee Stock Purchase Plan to share in the company's growth.

• Growth and Development Fund to foster your professional advancement.

• Parental Leave to support family needs.