Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and enhance lifecycle programs throughout the entire customer journey, encompassing lead nurturing, trial onboarding, activation, conversion, customer engagement, expansion, and retention.

• Construct segmented lifecycle and email journeys that support product-led, mid-market, and enterprise go-to-market strategies.

• Create tailored experiences based on customer behavior, lifecycle stage, persona, product usage, and purchasing intent.

• Identify areas for improvement in funnel conversion, onboarding completion, product adoption, and customer expansion.

• Collaborate with Product, Growth, Customer Success, Demand Generation, ABM, Sales, Customer Marketing, and Revenue Operations teams.

• Develop onboarding and engagement programs that assist users in setting up accounts, adopting essential workflows, and realizing product value.

• Design behavioral and usage-based campaigns that guide users towards activation milestones.

• Establish nurture and email automation programs using Marketo, Gainsight, Salesforce, and other related GTM systems.

• Enhance lead scoring, lead routing, segmentation, attribution, and customer data strategies.

• Assess and implement AI-driven workflows and automation opportunities.

• Create testing frameworks and experimentation strategies.

• Define and report on lifecycle metrics, including activation, conversion, engagement, retention, and customer health.

• Analyze funnel and behavioral data to pinpoint friction points and optimization opportunities.

• Monitor email deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression.

• Develop reports and dashboards linking lifecycle initiatives to pipeline, revenue, and customer growth metrics.

⛳️ Requirements

• Over 7 years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or similar B2B SaaS marketing roles.

• Demonstrated success in developing lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention phases.

• Extensive experience supporting both product-led growth (PLG) and sales-assisted go-to-market efforts.

• Profound understanding of trial conversion, onboarding strategies, customer engagement, and behavior-based marketing.

• Hands-on experience with Marketo and Salesforce is essential; experience with Gainsight is highly preferred.

• Background in building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys.

• Strong analytical mindset with experience utilizing customer, funnel, and product usage data to inform optimization decisions.

• Knowledgeable in lead scoring, lead routing, segmentation, and lifecycle attribution concepts.

• Excellent cross-functional collaboration skills with a track record of partnering across Marketing, Product, RevOps, Sales, and Customer Success.

• Experience in creating scalable automated nurture and engagement programs.

• Comfortable working in fast-paced, high-growth environments with changing processes and priorities.

🏝️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family).

• Vision insurance.

• Incentive stock options.

• 401(k) match of 4%.

• PTO - 4 weeks (increases at year two!).

• 12 company holidays + 2 floating holidays.

• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid).

• FSA & HSA options.

• Short and long-term disability (short term 100% paid).

• Community service funds.

• Professional development funds.

• Wellbeing fund - $150 quarterly.

• Business expense stipend - $125 quarterly.

• Mac laptop + new hire equipment stipend.

• Fully stocked kitchen with a variety of drinks & snacks (BHM only).

• Remote working friendly since 2012.