Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take ownership of and develop lifecycle campaigns for Docker's Container and AI Platform products aimed at both end users and administrators.

• Design and implement email and in-product messaging initiatives, including those for Sandboxes and AI Governance.

• Create and execute large-scale programmatic sends to a user base numbering in the tens of millions.

• Develop and manage automated first-touch flows for Product Qualified Leads (PQLs) and incoming leads.

• Establish automated outreach for renewals in collaboration with renewal stakeholders.

• Collaborate with data and growth engineering teams to gather and verify usage signals.

• Oversee suppression lists and enforce contact governance protocols.

• Conduct pre-send quality assurance and live proofs, monitor campaign launches, and address any data synchronization issues.

• Convert technical product usage and adoption signals into effective messaging tailored for developers and administrators.

• Organize priorities into a sequenced build queue and roadmap.

• Coordinate with design and agency partners.

• Manage program naming, tracking, and performance reporting.

• Report directly to the VP of Product-Led Growth (PLG) and work alongside the lifecycle marketing lead.

• In the first 30 days, assess existing programs and tools and refine the roadmap.

• Within the first 90 days, launch a self-managed campaign, contribute to renewal automation efforts, and set up reporting mechanisms.

• By the end of the first year, maintain a mature set of lifecycle programs, demonstrate measurable impact, and assist in scaling the function.

⛳️ Requirements

• Proven experience specifically in lifecycle marketing, preferably in a Product-Led Growth (PLG) or self-service environment.

• A solid history of managing campaigns from inception to completion: strategy development, build, quality assurance, and distribution.

• Experience in launching programs that positively influenced activation, retention, or renewal conversion rates.

• Proficient in using Marketo or a comparable marketing automation platform.

• Familiar with audience segmentation, program and campaign setup, suppression management, contact governance, quality assurance, live proofs, and launch oversight.

• Capable of validating record-level data and targeting logic in collaboration with data teams.

• Skillful in translating technical products or raw usage data into credible messaging for developers or administrators.

• Understanding of developer ecosystems, cloud services, or intricate multi-product software platforms.

• Demonstrated senior-level decision-making ability and independent ownership as an individual contributor.

• Strong collaborative skills with marketing, sales, data, design, agency, BDR, and renewal partners.

• Proficiency in SQL is advantageous but not a prerequisite.

• Please note that Docker does not provide visa sponsorship for this position.

🏝️ Benefits

• Remote-first work environment.

• Flexible working hours.

• Generous paid time off (PTO).

• Quarterly Whaleness Days.

• End-of-year Whaleness break.

• Support for home office setup.

• Technology stipend of US$100 net per month.

• Annual learning and development stipend for conferences, courses, certifications, and ongoing education.

• 16 weeks of paid parental leave after six months of employment.

• Equity opportunities for all full-time employees.

• Comprehensive medical benefits.

• Retirement benefits.

• Paid holidays.

• Docker merchandise.