Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the end-to-end lifecycle marketing strategy, encompassing Cloud signup onboarding, activation, conversion, and expansion.

• Drive conversion from trial to paid subscriptions, increase MQL volume, and influence the pipeline.

• Develop behavior-triggered nurture programs informed by product usage, content engagement, and intent signals.

• Design and enhance onboarding journeys for ClickHouse Cloud signups.

• Collaborate with Growth PMs and the product team to synchronize email touchpoints with in-product experiences to foster activation.

• Implement continuous nurture strategies for the sales-led funnel, segmented by persona, use case, and funnel stage.

• Create and manage a testing roadmap that includes subject lines, send cadence, content formats, and channel mix.

• Report on lifecycle funnel metrics for both PLG and SLG.

• Analyze conversion rates at each stage, pinpoint drop-off points, and execute improvements.

• Monitor industry trends, competitor activities, and emerging technologies to uncover lifecycle opportunities.

⛳️ Requirements

• A minimum of 6 years of experience in owning lifecycle, email, or growth marketing programs; years across various roles can be combined.

• At least 3 years of experience in a database, data infrastructure, developer tooling, API, or similar technical product company catering to developers or data practitioners.

• A proven history of creating behavior-triggered lifecycle programs that significantly enhanced activation, conversion, and pipeline at a PLG company offering a free trial, free tier, or self-serve signup.

• Proficient in interpreting data, identifying trends, conducting experiments, and making data-driven decisions.

• Exceptional written and verbal communication skills.

• Demonstrated ability to produce engaging content for developers and collaborate closely with engineers and product partners.

• Strong project management and organizational capabilities.

• Ability to handle multiple programs concurrently and meet deadlines.

• Preferred: experience in a company with an open-source product.

🏝️ Benefits

• Flexible work environment and remote-friendly work setup.

• Employer contributions towards healthcare.

• Stock options available for every new team member.

• Flexible time off policy in the US.

• Generous time-off provisions in other countries.

• USD$500 allowance for home office setup for remote employees.

• Opportunities to connect with colleagues at company-wide offsite events.