Senior International Brand Manager, Paulaner Spezi

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and execute the global brand strategy for Paulaner Spezi

• Convert the brand's DNA into culturally pertinent brand experiences for targeted markets, especially Austria, Switzerland, and Italy

• Recognize cultural trends, communities, and destinations that resonate strongly with target demographics

• Establish partnerships, activations, and marketing campaigns

• Create comprehensive international brand guidelines, activation concepts, and adaptable toolkits

• Oversee international campaigns and touchpoints from concept to execution

• Collaborate with agencies, creators, and internal stakeholders

⛳️ Requirements

• Bachelor's degree in business administration, economics, or a similar field

• Several years of experience in global brand development

• Knowledge of cultural significance in streetwear, music, TikTok, and the arts

• Awareness of varying markets, cultures, cultural hotspots, and communities

• Strong brand intuition along with numerical and analytical capabilities

• Proactive and hands-on approach

• Enthusiastic drive to shape and innovate

• Excellent teamwork skills in cross-functional environments

🏝️ Benefits

• Modern workplace with an open and appreciative atmosphere

• Flexibility to work from home

• Exceptional public transport links

• Complimentary beverages from our product range for personal use

• Employer contributions to the company pension plan

• Company bike program

• Corporate benefits including employee discounts

• Company events for employees