Director, Brand Strategy – Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the development and advancement of LifeStance Health’s overarching brand strategy, positioning, narrative, and messaging framework.

• Convert business priorities into brand strategies that enhance consumer growth, clinician significance, referral assurance, recruitment, business development, reputation, and stakeholder trust.

• Collaborate with stakeholders across marketing, clinical, operations, people, business development, M&A, and executive teams.

• Create audience-specific brand strategies tailored for patients, clinicians, team members, referral partners, recruits, payors, community allies, and external stakeholders.

• Manage enterprise brand governance, standards, usage guidelines, messaging frameworks, as well as visual and verbal identity standards and decision-making processes.

• Direct brand architecture for specialty services, partnerships, new business initiatives, M&A activities, service-line expansion, and future growth plans.

• Supervise the strategy for creative services, including prioritization, workflows, execution, and quality benchmarks.

• Lead scalable creative systems, campaign assets, templates, toolkits, and branded materials.

• Formulate and oversee branded partnership and sponsorship strategies across healthcare, mental health, employer, community, consumer, and cross-category opportunities.

• Assess sponsorships, collaborations, thought leadership prospects, and strategic relationships.

• Transform brand strategy into campaign platforms, activation plans, creative briefs, audience segmentation, and market-level storytelling.

• Partner with performance marketing, content, PR, social, reputation, field, People/Talent, M&A, clinical, and communications teams.

• Develop frameworks for measuring brand health and connect brand activities to business results.

• Create executive-level reports utilizing research, insights, and performance data to refine strategy, creative implementation, and partnership activation.

⛳️ Requirements

• Over 10 years of experience in brand strategy, brand management, integrated marketing, creative strategy, or brand experience.

• Proven experience in leading enterprise brand strategy within a complex, multi-site, multi-market, or matrix organization.

• Candidates must be legally authorized to work in the United States.

• Experience in healthcare, behavioral health, consumer health, retail health, or a similarly regulated industry is highly preferred.

• Capability to develop and manage brand systems across diverse audiences, channels, markets, and stakeholders.

• Experience in overseeing creative teams, agencies, production partners, or cross-functional creative workflows.

• Proven track record in developing or activating strategic partnerships, sponsorships, or branded collaborations.

• Exceptional executive communication skills with the ability to influence senior stakeholders.

• Proficiency in translating strategy into clear and actionable recommendations.

• Ability to harmonize strategic vision with operational execution.

• Deep understanding of consumer behavior, brand health, reputation, content strategy, digital experience, and integrated campaign development.

• Ability to thrive in a fast-paced, growth-focused environment with shifting priorities.

• Commitment to awareness, inclusivity, sensitivity, humility, and experience collaborating with individuals from diverse backgrounds.

• Capable of sitting, standing, bending, talking, hearing, and walking.

• Must be able to lift and/or move objects weighing up to 25 pounds.

• Specific vision capabilities required include close, distance, color, peripheral, and depth vision, along with the ability to adjust focus.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• AD&D insurance

• Short- and long-term disability insurance

• Life insurance

• 401k retirement savings plan with employer match

• Paid parental leave

• Paid time off

• Holiday pay

• Employee Assistance Program

• Annual bonus potential

• Eligibility for long-term incentive plans