Head of Brand Marketing, CPG

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage brand positioning and develop go-to-market narratives for designated brands.

• Convert core messages, audience narratives, and editorial focuses into materials for advertising clients.

• Facilitate discussions with editorial teams to pinpoint initiatives, key events, franchises, and content possibilities.

• Assemble editorial opportunities into advertiser-ready programs that align with brand essence and business objectives.

• Collaborate strategically with Sales, Sales Marketing, Account Strategy, Content Strategy, Design, and Research teams.

• Distribute new materials and opportunities within the organization.

• Assist sales discussions as required.

• Ensure that assigned brands are consistently prioritized and remembered.

• Oversee timelines and manage deliverable priorities.

• Uphold high standards for storytelling and the quality of presentations.

• Enhance the efficiency and consistency of the brand marketing process across designated workstreams.

⛳️ Requirements

• Bachelor’s degree preferred or equivalent work experience.

• 7–9 years of pertinent experience in brand marketing, pre-sale marketing, integrated marketing, publishing, media, or a similar field.

• Experience in the Beverage/CPG sector is essential.

• Proven track record in developing and presenting advertiser-facing go-to-market materials and packaging opportunities based on editorial and audience insights.

• Experience as a strategic cross-functional collaborator in a fast-paced, deadline-oriented environment.

• Exceptional creative writing and storytelling capabilities.

• Proficient in creating visually compelling presentations using Keynote and PowerPoint.

• Strong written, verbal, and presentation communication skills.

• Knowledge of the advertising and publishing landscape, including digital, social, print, and experiential channels.

• Excellent organizational skills and attention to detail.

• Ability to juggle multiple priorities in a dynamic environment.

• Proactive and collaborative mindset.

• Skill in advancing initiatives and recognizing opportunities rooted in brand essence.

• Ability to connect insights from audiences, brands, and the marketplace to revenue-generating opportunities.

• Strong judgment with the ability to navigate ambiguity while balancing strategic and operational tasks.

• Less than 10% travel required for brand events, meetings, or partner-related opportunities as necessary.

• Must complete employment authorization verification through the federal E-Verify program.

🏝️ Benefits

• Annual bonuses.

• Short- and long-term incentives.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Prescription drug coverage.

• Unlimited paid time off (PTO).

• Adoption or surrogate assistance.

• Donation matching.

• Tuition reimbursement.

• Basic life insurance.

• Basic accidental death & dismemberment insurance.

• Supplemental life insurance.

• Supplemental accident insurance.

• Commuter benefits.

• Short-term and long-term disability insurance.

• Health savings accounts.

• Flexible spending accounts.

• Family care benefits.

• 401K savings plan with company match.

• 10-12 paid holidays annually.

• Paid parental leave for birthing and non-birthing parents.

• Voluntary pet insurance.

• Accident, critical, and hospital indemnity health insurance coverage.

• Voluntary life and disability insurance.