Executive Director, Brand Lead, Specialty Psychiatry

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the commercialization and management of a specialty psychiatric therapies portfolio in the United States.

• Establish strategic direction, performance goals, and lifecycle management for pharmaceutical brands.

• Facilitate cross-functional alignment among marketing, sales, medical, market access, and operations teams.

• Create and implement integrated business plans to achieve P&L objectives.

• Manage pre- and post-launch commercialization duties and P&L accountability.

• Guide global lifecycle management, portfolio strategy, and launch planning for pipeline products.

• Formulate go-to-market models, account value propositions, evidence requirements, omnichannel initiatives, and cross-functional investments.

• Design and execute the customer engagement model for TSND-201 and the forthcoming specialty portfolio.

• Direct commercialization strategy and competitive market positioning for TSND-201.

• Develop commercial strategies and infrastructure for a specialty psychiatric portfolio.

• Supervise HCP, provider account, consumer, and site-of-care marketing efforts.

• Spearhead HCP marketing initiatives, including field promotion, digital and non-personal promotion, speaker programs, KOL and professional engagement, and congress strategies.

• Direct consumer marketing efforts, including patient and caregiver awareness, education, engagement, and direct-to-consumer initiatives.

• Establish value propositions and marketing strategies for sites of care, IDNs, and provider accounts.

• Manage net sales forecasts, promotional mix optimization, budget planning, portfolio valuation, and investment alignment.

• Supervise TSND-201 launch execution and coordinated cross-functional readiness plans.

• Lead and cultivate HCP, provider account, and consumer franchise directors/marketers.

• Leverage market research, analytics, and competitive intelligence to inform strategy and tactics.

• Collaborate with market access, sales, medical, clinical development, communications, finance, commercial operations, and senior leadership.

⛳️ Requirements

• Bachelor’s degree in Business or a related field.

• MBA is preferred.

• Over 15 years of experience in pharmaceutical commercialization.

• Robust background in CNS, neurology, psychiatry, and/or related therapeutic areas and commercial models.

• Experience with provider and site-of-care account marketing, practice economics and reimbursement, specialty buy and bill, operational workflows, and support services for complex high-touch therapeutics.

• Familiarity with a portfolio of related or integrated products is preferred.

• Proven leadership in brand and portfolio strategy, launch planning, and lifecycle management, including assets with multiple indications.

• Capability to collaborate with R&D and Medical Affairs on integrated evidence strategies and plans.

• Experience in leading HCP and consumer marketing teams.

• Expertise in developing clinical, economic, and operational value propositions for provider accounts and site-of-care marketing strategies.

• Experience managing complex brands involving REMS, specialty distribution, buy and bill, new healthcare delivery models, and integration into clinical workflows.

• Strong preference for experience in market access, sales, and/or commercial operations.

• Excellent cross-functional collaboration skills with R&D, Medical, and Global colleagues.

• Proficiency in omnichannel marketing, including digital, non-personal promotion (NPP), and traditional engagement strategies.

• Financial literacy, including budget management, marketing ROI optimization, forecasting, and P&L management.

• Leadership ability and experience in managing and developing high-performing teams.

• Strong communication and influencing skills with executive leadership, cross-functional teams, and external stakeholders.

• Experience working in a matrixed environment and managing multiple priorities along with complex brand challenges.

🏝️ Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage.

• Company-sponsored basic life insurance.

• Accidental death and dismemberment insurance.

• Short-term and long-term disability insurance.

• Tuition reimbursement.

• Student loan assistance.

• Generous 401(k) matching program.

• Flexible time off policy.

• Paid holidays.

• Paid leave programs.

• Incentive opportunities.