Senior Integrated Marketing Specialist

This is a fully remote position, open to applicants in Ohio, +1 more state.

📋 Description

• Plan, develop, and implement integrated marketing initiatives for both internal and external audiences.

• Convert stakeholder requirements into effective marketing strategies, campaigns, communications, and deliverables.

• Design and coordinate campaign plans using various channels including email, intranet, digital content, presentations, print, video, events, social media, and more.

• Oversee campaign components and suggest enhancements based on outcomes and stakeholder feedback.

• Independently handle marketing projects from the initial request to final delivery, managing scope, deliverables, timelines, dependencies, resources, reviews, approvals, documentation, and final materials.

• Identify gaps in information, stakeholders, assets, approvals, or dependencies, and effectively communicate project status, inquiries, risks, and potential delays.

• Manage multiple projects and stakeholder relationships concurrently.

• Write, edit, and proofread content for campaigns, emails, intranet, presentations, employee communications, digital platforms, events, educational materials, launches, and corporate announcements.

• Simplify complex, technical, or operational information into clear, audience-appropriate messaging.

• Collaborate with subject-matter experts, conduct research, organize messaging hierarchies, and identify storytelling opportunities.

• Build relationships across the organization to assist stakeholders in clarifying objectives, target audiences, timelines, deliverables, expectations, and outcomes.

• Coordinate with subject-matter experts, Creative Marketing, Communications, vendors, and business partners.

• Create presentations, Canva documents, flyers, one-pagers, digital graphics, campaign materials, and standard creative assets adhering to templates and brand standards.

• Collaborate with the Senior Creative Marketing Specialist on advanced presentation designs, visual storytelling, video, animation, or sophisticated creative execution.

• Support marketing intake, prioritization, project management, campaign calendars, editorial calendars, documentation, workload management, and digital asset processes.

• Develop workflows, templates, checklists, standard operating procedures, and departmental resources.

• Identify success metrics, analyze available data, document outcomes, and propose campaign enhancements.

• Create and maintain surveys, forms, tracking links, QR codes, reporting tools, contact lists, and distribution information.

• Assist in corporate events, conferences, employee initiatives, and organizational programs through communications, promotional plans, materials, vendors, logistics, signage, presentations, and follow-ups.

• Coordinate vendor relationships, quotes, orders, production requirements, meetings, approvals, proofreading, quality checks, and related administrative tasks.

• Report to the Marketing Manager and collaborate with Creative Marketing, Communications, subject-matter experts, leaders, and cross-functional partners.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, public relations, or a related field, or an equivalent combination of education and professional experience.

• 5+ years of progressive professional experience in marketing, communications, project management, or a related field.

• Proven experience managing marketing projects independently from concept to completion.

• Experience in coordinating multiple projects, deadlines, and stakeholder groups simultaneously.

• Strong knowledge of marketing principles, audience segmentation, messaging, integrated campaigns, communication channels, and channel strategy.

• Excellent skills in project management, organization, time management, research, critical thinking, problem solving, writing, editing, and proofreading.

• Ability to translate complex or technical information into clear, accessible content.

• Ability to operate effectively with incomplete information or vaguely defined requests.

• Strong proficiency in Microsoft PowerPoint and Microsoft 365.

• Working proficiency in Canva.

• Familiarity with Adobe Creative Cloud for routine edits and basic marketing materials.

• Excellent attention to detail, accuracy, professional judgment, written and verbal communication, stakeholder collaboration, and follow-through.

• Ability to work efficiently with employees and leaders across various functions and levels.

• Ability to accept feedback professionally and adapt swiftly as business needs change.

• Willingness to engage in strategic, creative, production, operational, and administrative tasks.

• Preferred: experience supporting internal and external marketing, integrated multi-channel campaigns, employee engagement, employer branding, corporate programs, presentations, or long-form content.

• Preferred: experience in B2B, construction, manufacturing, engineering, infrastructure, technology, or data center environments.

• Preferred: experience communicating technical concepts to non-technical audiences.

• Preferred: experience with digital analytics, campaign measurement, events, vendors, promotional programs, process development, multimedia, SharePoint, Planner, Forms, Mailchimp, SurveyMonkey, Canva, or similar platforms.

🏝️ Benefits

• Competitive pay with incentive opportunities.

• Medical, dental, and vision coverage.

• Life and disability insurance programs.

• Options for voluntary benefits.

• Generous paid time off.

• Education assistance and tuition support.

• Retirement and savings programs.