Senior Integrated Marketing Manager – UK, Europe

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Manage a unified marketing calendar that encompasses all channels and launches, detailing draft and go-live dates, designated owners, and results to be analyzed within 14 days.

• Oversee the creator and influencer program, which includes sourcing, briefing, reviewing, rejecting, determining rates, tracking links, managing usage rights, setting approval gates, and establishing review SLAs.

• Be responsible for the pre-publish quality assurance gate for every asset, including the revival of the YouTube channel.

• Handle lifecycle, organic, and public relations activities on a daily basis, including email marketing, organic social media, PR efforts, competition campaigns, and marketing pages.

• Coordinate go-to-market briefs and launch communications in collaboration with Product and Design teams.

• Implement co-marketing initiatives alongside Business Development and Partnerships.

• Lead a team of three specialists focusing on performance and organic marketing, content and brand development, and community engagement.

• Develop 30-60-90 day plans, establish written KPIs, and conduct weekly one-on-one meetings.

• Transition the interim agency's marketing efforts in-house.

• Take responsibility for funnel metrics starting from month six, specifically focusing on new paying customers per week, segmented by the US and India.

⛳️ Requirements

• Must have personally managed a multi-channel marketing calendar covering at least three areas such as owned email/CRM, organic social media, community management, influencer/creator partnerships, PR, and paid advertising.

• Should have personally developed and delivered work within the past year.

• Experience in maintaining quality standards for creators, agencies, or copywriters is essential.

• Proven experience in marketing to traders, investors, or other skilled, data-driven audiences.

• A minimum of 4 years of hands-on experience in multi-channel marketing delivery.

• Experience managing at least one team member or holding a vendor accountable is required.

• Proficiency in written and spoken English at a native or near-native level.

• Must be based in the UK/Europe, with the ability to work during Indian morning hours.

• Experience in conversion number ownership, lifecycle/CRM program development, lean paid-budget management, transitioning from agency to in-house, and a solid understanding of market/trading dynamics are advantageous.

🏝️ Benefits

• Opportunity for remote work within the UK/Europe.

• Participation in occasional team offsite events.

• Full-time payroll employment facilitated through an Employer-of-Record.

• Immediate start date available.