Senior Integrated Marketing Manager, B2B Technology

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead ongoing awareness initiatives across various platforms including web, social media, webinars, podcasts, email, and executive amplification.

• Convert business objectives and product narratives into cohesive campaign strategies that encompass activation, promotion, and measurement methodologies.

• Suggest content formats, key campaign moments, and distribution strategies tailored to audience requirements, channel effectiveness, and business goals.

• Collaborate with product marketing, regional marketing, digital teams, analytics, communications, and agencies to transition programs from planning to execution.

• Adapt existing content into online modules, webinar series, social campaigns, email promotions, executive talking points, and podcast support materials.

• Manage comprehensive campaign execution, including briefings, timelines, alignment, approvals, quality assurance, publishing, and post-launch enhancements.

• Ensure consistent campaign operations across channels, regions, and stakeholder groups.

• Monitor performance metrics, extract insights, and propose optimizations to enhance reach, engagement, and operational efficiency.

• Champion thought leadership in emerging technology sectors to strengthen the client's market presence.

⛳️ Requirements

• Over 8 years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related domain.

• Demonstrated success in executing multi-channel awareness and thought leadership campaigns, particularly through owned media channels.

• Solid experience in marketing to enterprise-level clients.

• Exceptional project management capabilities, with the ability to oversee multiple campaigns, manage stakeholders, meet deadlines, and navigate approval processes simultaneously.

• Comprehensive understanding of best practices for channel execution across web, social media, webinars, podcasts, and email.

• Experience in B2B technology sectors where market education and awareness are prioritized over immediate demand generation.

• Preferred experience in financial services, payments, fintech, or other regulated industries.

• Background in marketing AI solutions, commerce infrastructure, developer-centric technology, or innovative payment products.

• Familiarity with enterprise buyers and influencers across business, product, innovation, and technical roles.

• Experience in supporting global or regional campaign execution within a large organization.

• Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than solely pipeline-driven demand generation.

• Must not require immigration sponsorship.

🏝️ Benefits

• Health insurance

• Vision insurance

• Dental insurance

• 401K plan

• Life insurance

• Employee Assistance Programs

• Supportive team environment

• PTO

• Commuter benefits

• Spending accounts

• Disability coverage