Manager – Marketing

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Formulate and implement annual marketing strategies and growth objectives for designated industry segments.

• Strategize and oversee integrated, multi-channel campaigns to generate awareness, qualified leads, pipeline, and revenue.

• Carry out initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry collaborations.

• Assess customer needs, market trends, competitive activities, and emerging opportunities.

• Create customer personas, buyer journey maps, and industry-specific value propositions.

• Collaborate with Sales and cross-functional teams to synchronize marketing activities with commercial goals.

• Direct go-to-market planning and commercialization strategies for new products and solutions.

• Integrate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies.

• Craft product messaging, value propositions, and competitive differentiation.

• Coordinate product launches across digital platforms, sales teams, dealer networks, and customer communications.

• Assist with product lifecycle initiatives, including portfolio updates, rebranding, and product transitions.

• Produce sales enablement materials such as presentations, playbooks, case studies, competitive comparisons, and launch toolkits.

• Enhance customer engagement, lead conversion, and commercial effectiveness across direct and indirect sales channels.

• Organize and execute trade shows, customer events, webinars, and industry conferences.

• Oversee event promotion, lead capture, follow-up campaigns, and performance evaluation.

• Assess event effectiveness and optimize return on investment.

• Develop and manage marketing budgets.

• Establish and track KPIs for lead generation, pipeline contribution, revenue impact, campaign performance, and product adoption.

• Utilize CRM, marketing automation, and reporting tools to assess performance.

• Present marketing results, insights, and recommendations to leadership.

• Enhance marketing programs through data analysis, testing, and performance assessments.

• Travel approximately 10% within North America for customer visits, trade shows, industry events, partner engagement, and internal meetings.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 7+ years of progressive B2B marketing experience, encompassing demand generation and product marketing.

• Proven experience in developing and executing integrated marketing campaigns and go-to-market strategies.

• Demonstrated success in supporting product launches and commercialization efforts.

• Background in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments.

• Strong knowledge of market segmentation, customer journey mapping, lead generation, and marketing performance analytics.

• Familiarity with CRM and marketing automation platforms.

• Excellent project management capabilities with the ability to handle multiple priorities and cross-functional initiatives.

• Outstanding communication, presentation, analytical, and stakeholder management skills.

• Proficient with Salesforce, Pardot/Marketing Cloud Account Engagement (MCAE), and Power BI.

• Experience supporting dealer, distributor, or partner-led sales channels.

• Experience managing external agencies, vendors, and marketing budgets.

• Proven ability to convert market insights into measurable commercial growth.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Basic and Supplemental Life Insurance

• Critical Illness and Accident Insurance

• Flexible Spending Accounts

• Health Savings Account with Company Contribution

• 401K with Company Match

• Long and Short Term Disability

• Employee Assistance Program

• Legal Plan

• Parental Leave

• Paid Vacation and Sick Time

• Paid Volunteer Day

• Tuition Reimbursement

• Wellness Reimbursement

• Scholarship opportunities

• Competitive total compensation package