Account-Based Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, implement, and assess integrated account-based marketing strategies to drive pipeline growth.

• Identify optimal customer profiles and buyer personas for selecting target accounts.

• Design and execute marketing programs and campaigns tailored for priority accounts and significant regional segments.

• Assist sales teams with marketing activities driven by sales objectives.

• Collaborate with content teams and third-party agencies to create, localize, and adapt content and messaging for individualized, small group, and large group initiatives throughout the buyer’s journey.

• Identify programs and processes that enhance customer success, acquire new logos, and facilitate cross-selling and upselling.

• Lead efforts in gathering account intelligence, creating demand, and enabling sales for designated accounts.

• Coordinate with sales and regional field marketing managers to align on market trends and go-to-market strategies.

• Support acquisition, growth, and retention within target accounts through account-based marketing and demand-generation initiatives.

• Monitor program outcomes and report metrics via Salesforce and Power BI to regional sales and marketing teams.

• Research and propose innovative marketing techniques, tactics, and approaches to drive revenue growth.

• Provide daily execution and long-term planning support.

• Report to the Global Head of Demand Generation and work closely with regional field marketing, sales, channel sales, business development, global service provider, and corporate marketing teams.

⛳️ Requirements

• 5-7 years of marketing experience in a technology-oriented organization.

• Proven experience with Salesforce, including navigation, campaign tracking, and reporting capabilities.

• Capability to monitor and analyze key metrics, adjusting market plans based on results.

• Previous experience in developing regional strategies to support account-based marketing initiatives.

• Proficient in marketing to various B2B buyers through white papers, case studies, webcasts, emails, call downs, and direct mail.

• Experience managing both live and virtual events, such as tradeshows, roundtables, and advisory boards.

• Preferred experience with Salesforce CRM Lightning and dashboards.

• Experience with ABM and/or intent buying platforms, such as MPR, Demandbase, or TechTarget Priority Engine, is preferred.

• Background in cybersecurity marketing or selling Access Management and/or Encryption products and solutions is preferred.

🏝️ Benefits

• Private medical insurance.

• Options for buying or selling annual leave.

• Cycle to work schemes.

• Employee discounts.

• Paid volunteering day.

• Stocks and shares.

• Annual bonus.

• Employee networks.

• Wellbeing policies.

• Inclusive features.