Senior Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the integrated marketing calendar, translating quarterly go-to-market (GTM) priorities into a cohesive, multi-channel campaign framework.

• Establish campaign narrative arcs and synchronize content, digital, paid, field, channel/partner, and public relations efforts around a unified message, audience, and timeline.

• Develop repeatable frameworks for planning, briefing, and launching campaigns.

• Foster connections among Product Marketing, Content, Channel Marketing, Field Marketing, Creative, and Sales teams.

• Manage integrated planning cycles and conduct campaign retrospectives.

• Collaborate with Sales and Revenue Operations to convert programs into pipeline opportunities.

• Present integrated plans during leadership reviews, communicating status, risks, and outcomes.

• Oversee editorial and campaign calendars.

• Shape key assets such as research reports, webinars, and video series.

• Ensure message and brand consistency across various channels and regions.

• Define key performance metrics, including engagement, pipeline contribution, velocity, and brand lift.

• Create performance dashboards in collaboration with Revenue Operations and Analytics teams.

• Enhance targeting, timing, and channel mix through campaign data analysis.

• Mentor and coordinate marketers involved in integrated programs.

• Manage tools, templates, and operational rituals effectively.

• Oversee budget allocation across integrated programs.

⛳️ Requirements

• 5–10 years of experience in B2B SaaS marketing, with significant exposure to cybersecurity, IT infrastructure, or similarly complex technical buying environments.

• Proven success in building and executing integrated, multi-channel campaigns.

• Experience collaborating across Product Marketing, Content, Demand Generation, Channel, and Sales teams.

• Skill in aligning stakeholders who do not report directly to you.

• Strong strategic instincts combined with a readiness to engage in detailed execution.

• Proficient in full-funnel metrics and attribution methods.

• Familiarity with marketing automation and CRM tools such as HubSpot, Marketo, and Salesforce.

• Exceptional storytelling skills and editorial judgment.

• Experience managing marketing budgets with a focus on ROI-based decision-making.

• Previous experience in people leadership or coordinating dotted-line teams is advantageous.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance options.

• Employee Referral Bonus Program.

• Wellness initiatives.

• 401k plan with employer matching for US employees.

• Generous Time Off policy.

• An opportunity to make a meaningful impact for yourself and the world!