Senior Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage TaxAct’s marketing strategy targeting the U.S. Hispanic market.

• Oversee annual and seasonal integrated marketing plans across Brand, Performance Marketing, CRM, Product, PR, influencers, partnerships, and owned channels.

• Convert business, brand, and audience goals into distinct integrated briefs.

• Direct the agency relationship for U.S. Hispanic marketing and assess their recommendations and creative outputs.

• Advocate for the Hispanic consumer at TaxAct by leveraging cultural and market insights.

• Collaborate with Brand and Research on culturally pertinent positioning, messaging, creative platforms, and customer experiences.

• Work alongside Performance Marketing & Media on media strategy, budget allocation, scheduling, and optimization.

• Ensure the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the overall product journey.

• Implement measurements for awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and long-term brand and customer growth.

• Utilize consumer research, cultural insights, brand metrics, and channel performance to enhance strategy and integrated marketing plans.

⛳️ Requirements

• A minimum of eight years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related field.

• Proven history of developing and executing U.S. Hispanic marketing strategies and campaigns, including Spanish-language initiatives, from audience insights and briefings through to execution, measurement, and optimization.

• Significant experience in marketing to U.S. Hispanic consumers, with a comprehensive understanding of cultural, linguistic, behavioral, and generational nuances within the market.

• Professional proficiency in both English and Spanish.

• Capability to assess Spanish-language strategies, copy, creative content, and experiences for meaning, tone, cultural relevance, and brand alignment.

• Experience leading agencies and cross-functional teams from strategy development and briefing through to execution, measurement, and optimization.

• Strong grasp of paid, owned, earned, and lifecycle marketing.

• Familiarity with utilizing consumer research, brand metrics, and acquisition data to inform decisions and present recommendations to senior stakeholders.

🏝️ Benefits

• Opportunity to advance your career within a dynamic and collaborative marketing organization.

• Practical experience across brand, product, and digital experiences.

• A team-oriented environment that emphasizes ownership, initiative, and collaboration.

• Flexible remote working culture.

• A supportive, open, and inclusive workplace atmosphere.

• Equal opportunity employment.