Senior Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of daily execution and overall performance for designated university partners.

• Act as the main point of contact, both internally and externally, for campaign execution, asset reviews, approvals, and performance updates.

• Convert integrated marketing and portfolio strategies into practical execution plans.

• Track, analyze, and report on funnel performance related to leads, applications, enrollments, and retention.

• Identify potential risks and opportunities for optimization.

• Drive performance enhancements and testing in collaboration with analytics, channel, creative, and SSC teams.

• Assist Directors and Senior Directors in strategic planning, handling escalations, and conducting partner reviews.

• Serve as an interim leader in the Director’s absence, ensuring seamless execution and reporting.

• Spearhead cross-functional workstreams, pilot programs, or pod-level initiatives.

• Provide informal leadership and direction to Managers and Specialists.

• Oversee new program launches by managing intake, campaign setup, and cross-departmental communication.

• Ensure marketing materials meet partner brand standards, value propositions, and compliance requirements.

• Cultivate partner-specific knowledge and utilize research and insights for strategy and asset optimization.

• Aid in managing marketing-related budgets and fulfilling contractual obligations on fee-for-service agreements.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• 5–7+ years of experience in integrated marketing, account management, or campaign execution.

• Proven track record of managing partner or client accounts with measurable success.

• Strong analytical skills, execution capabilities, and ability to collaborate across functions.

• Experience in higher education or enrollment marketing settings.

• Background in leading cross-functional projects, pilot programs, and initiatives.

• Advanced knowledge of digital marketing, including paid media, SEO, email, and analytics.

• Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.

🏝️ Benefits

• Comprehensive health benefits package.

• Opportunities for professional development and career growth.

• Flexible work arrangements to support work-life balance.