Senior Integrated Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take charge of the integrated execution of significant Gopuff campaigns spanning brand, product, growth, and cultural events.

• Transform strategy into practical campaign plans that encompass creative, media, social, CRM, performance, partnerships, and in-app channels.

• Create briefs that clearly define the challenges and success metrics.

• Ensure alignment among teams from the kickoff phase through to the launch.

• Spot credible cultural opportunities for Gopuff.

• Oversee talent and brand partnership campaigns from conception through to launch and evaluation.

• Generate innovative partnership concepts that link Gopuff to cultural elements.

• Convert partnerships into comprehensive marketing platforms within the Gopuff ecosystem.

• Manage day-to-day relationships with talent teams, agencies, brands, and external collaborators.

• Transform strategic business objectives into cohesive marketing plans.

• Identify marketing opportunities that foster growth.

• Collaborate with Brand, Performance, CRM, Product, Merchandising, and other teams.

• Assess performance and integrate insights into future initiatives.

• Oversee campaign timelines, budgets, deliverables, approvals, and cross-functional collaboration.

• Proactively identify and resolve roadblocks.

• Facilitate legal, regulatory, and partner approvals.

• Maintain a high standard of creativity across all consumer interactions.

• Take accountability for campaign results.

⛳️ Requirements

• Minimum of 7 years of experience in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or a combination of these.

• Proven ability to tackle ambiguous challenges and deliver tangible experiences, rather than just presentations.

• Strong instincts typical of startup environments.

• High standards for creativity and craftsmanship, with the discernment to differentiate between good and merely adequate.

• Business sense to justify decisions with data.

• Experience in managing partners, budgets, and multiple ongoing projects concurrently.

• Direct and efficient communication skills.

• Driven to achieve success.

🏝️ Benefits

• Medical/Dental/Vision Insurance.

• 401(k) Retirement Savings Plan.

• HSA or FSA eligibility.

• Long and Short-Term Disability Insurance.

• Fitness Reimbursement Program.

• 25% employee discount & FAM Membership.

• Flexible PTO.

• Group Life Insurance.

• EAP through AllOne Health (formerly Carebridge).

• Discretionary annual cash bonus.

• Participation in Gopuff’s equity incentive plan.