Senior Integrated Content Marketing Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee the complete integrated content strategy and execution for thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a range of B2B accounts.

• Conduct content audits aligned with the B2B buyer journey, utilizing audience research, market analysis, and interviews with stakeholders and customers to pinpoint where content effectively drives pipeline and where it does not.

• Establish the strategic direction for each account's content roadmap, ensuring that all deliverables are aligned with client revenue and pipeline objectives rather than treating content as an isolated output.

• Improve and streamline business operations through the implementation of AI technologies.

• Utilize and leverage Power Digital's nova ecosystem to advance departmental goals.

• Guarantee the timely delivery of all Integrated Content workflows, ensuring 100% compliance with Power Digital's processes (Asana, Slack, Pulse).

• Proactively present strategic insights and critical business updates to both internal and client teams, establishing yourself as the authoritative figure on the account's content direction.

• Remain ahead of B2B content marketing trends and AI-driven content methodologies, advising clients on recommended actions and future strategies.

• Spearhead cross-functional content initiatives, collaborating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure the content strategy functions as the connective tissue across various channels.

• Independently manage a portfolio of B2B client accounts, ensuring comprehensive strategic and operational oversight.

• Deliver 100% of Integrated Content outputs with exceptional accuracy and quality (no errors that could negatively affect client revenue).

• Establish informed content goals and forecasts based on historical client data and current audience needs, with the flexibility to adapt or re-forecast as market and account conditions evolve.

• Facilitate communication with internal and client teams, including C-level stakeholders.

• Ensure Power Circuit Completion & Adoption on relevant accounts.

• Meet deadlines for all deliverables and launches.

• Perform other relevant duties as assigned.

⛳️ Requirements

• At least 5 years of experience in a B2B Integrated Content Marketing role with direct client interaction, ideally supporting complex, multi-stakeholder sales processes.

• A background in journalism or copywriting is highly preferred, as this foundation supports credible strategic recommendations and provides authority when crafting or reviewing high-stakes B2B content.

• Advanced understanding of data analysis and data visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.

• Proficient and fluent in AI tools as integral components of the strategic workflow, including Claude, ChatGPT, Gemini, and Perplexity — utilized for research, ideation, drafting, and large-scale content operations.

• In-depth knowledge of B2B Integrated Content strategy that encompasses thought leadership, lead magnets, sales enablement materials, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with a focus on aligning each deliverable with business goals and revenue priorities.

• Proven ability to establish strategy, including defining the content thesis for an account and defending it under scrutiny.

• Exceptional skills in time management, prioritization, and organization for strategic planning, task delegation, and reviewing deliverables across a high-volume, complex account load.

• Capability to provide both positive and constructive feedback to team members supporting accounts, with demonstrated experience in training and elevating other strategists or writers.

• Proactive, solution-oriented problem solver with a collaborative mindset and a preference for innovative thinking over templated execution.

• Outstanding presentation skills, with a proven ability to present integrated content strategies and sales pitch presentations directly to C-suite executives, tailoring storytelling for the audience and delivering actionable, defensible recommendations under executive scrutiny.

• A forward-thinking perspective on the content offering itself; someone who proposes new formats, services, and methodologies rather than merely refining existing ones.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• A one-time 400,000 COP Work From Home (WFH) stipend added to your first paycheck.

• Employee Assistance Program (EAP).

• 17 observed Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantías.

• Paid Social Security.

• Unlimited growth and leadership opportunities within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards including monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.