Senior Integrated Content Marketing Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of a comprehensive integrated content strategy and its execution across various formats, including thought leadership articles, sales enablement resources, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a range of B2B accounts.

• Conduct content audits aligned with the B2B buyer journey, using audience insights, market analysis, and direct interviews with stakeholders and customers to pinpoint where content is successfully driving pipeline and where it is not.

• Establish the strategic direction for each account's content roadmap, ensuring that every deliverable aligns with client revenue and pipeline objectives rather than treating content as an isolated output.

• Improve and optimize business operations by implementing AI technologies.

• Utilize Power Digital's nova ecosystem to support the goals of your department.

• Ensure timely completion of all Integrated Content workflows while maintaining 100% compliance with Power Digital's processes (Asana, Slack, Pulse).

• Proactively present strategic insights and critical business updates to both internal and client teams, positioning yourself as the authoritative figure on the account's content strategy.

• Keep abreast of B2B content marketing trends and AI-driven practices, educating clients on recommended actions and future strategies.

• Lead collaborative content initiatives, working closely with Paid Media, SEO/AEO, Creative, and Sales teams to ensure the content strategy serves as a cohesive link across all channels.

• Independently manage a portfolio of B2B client accounts, ensuring thorough strategic and operational coverage.

• Deliver 100% of Integrated Content outputs with exceptional accuracy and quality, ensuring no errors that could negatively affect client revenue.

• Set informed content objectives and forecasts based on historical client data and current audience requirements, with the capability to adapt or re-forecast as market and account conditions evolve.

• Facilitate communication with internal and client teams, including C-level stakeholders.

• Complete Power Circuit tasks and ensure adoption on relevant accounts.

• Ensure all deliverables and launches are completed on time.

• Perform other related duties as assigned.

⛳️ Requirements

• At least 5 years of experience in a B2B Integrated Content Marketing role with direct client interaction, preferably supporting complex, multi-stakeholder sales processes.

• A foundation in journalism or copywriting is highly preferred, as this discipline supports credible strategic recommendations and lends authority when crafting or reviewing high-stakes B2B content.

• Advanced proficiency in data analysis and visualization tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.

• High-level proficiency with AI tools as integral components of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity, utilized for research, ideation, drafting, and content operations at scale.

• Extensive knowledge of B2B Integrated Content strategy, including thought leadership, lead magnets, sales enablement materials, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales, and conversion-focused landing pages, and brand messaging, with a focus on aligning all deliverables with business goals and revenue priorities.

• Proven ability to define and defend content strategy, including developing the content thesis for an account.

• Outstanding time management, prioritization, and organizational skills for strategic planning, task delegation, and reviewing deliverables within a high-volume, high-complexity account portfolio.

• Capability to provide constructive feedback to team members supporting accounts, with demonstrated experience in training and elevating other strategists or writers.

• Proactive, solution-oriented problem solver with a collaborative mindset and a preference for innovative thinking over traditional execution.

• Exceptional presentation skills, with a proven track record of delivering integrated content strategy and sales pitch presentations directly to C-suite executives, adapting storytelling for the audience and offering actionable, defensible recommendations under executive review.

• Forward-thinking with a product-level perspective on the content offering; someone who suggests new formats, services, and approaches instead of merely refining existing ones.

🏝️ Benefits

• Competitive base salary paid in USD along with commission opportunities.

• Unlimited Time Off available starting on day one.

• Flexible work environment: full-remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding company.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards that include prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.