Senior Influencer & Creator Partnerships Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement ARB Interactive's creator program, encompassing tiers, incentives, content standards, deal structures, onboarding processes, and growth pathways.

• Develop a scouting mechanism to discover emerging creators at an early stage.

• Design coaching for creators, offering content feedback, early access, co-created formats, and continuous support.

• Foster a community of creators, streamers, editors, and clippers.

• Manage ongoing programs and regular briefs.

• Establish incentive structures, recognition systems, and pathways for progression.

• Engage in high-volume prospecting across platforms such as TikTok, YouTube, Instagram, Twitch, Kick, X, and other emerging sites.

• Negotiate and finalize agreements that are performance-based, flat-fee, hybrid, ambassador-related, and ongoing retainers.

• Ensure the acquisition of appropriate rights and usage terms.

• Develop CRM and tracking systems to make outreach predictable and assess creator performance.

• Define creator rewards based on performance and oversee channel economics.

• Establish and report on KPIs, including activated creators, cost per activation, cost per new registration, content volume and quality, code redemption, retention rates, and player value.

• Quickly phase out ineffective initiatives while scaling successful programs.

• Create systems, tools, and operational routines within the first year.

• Report to the Director of Growth Strategy and work closely with the Marketing, Brand, and Product teams.

⛳️ Requirements

• Over 5 years of experience in influencer, creator, talent, or community marketing.

• At least one successful creator, influencer, talent, or community program developed or significantly expanded.

• Established connections with creators or relevant industry contacts.

• Proven track record in negotiating agreements ranging from a few hundred dollars to six figures.

• Strong understanding of creator economics, including rate benchmarks, CPM and CPA calculations, affiliate and revenue-sharing models, whitelisting, usage rights, and deal structuring.

• Experience managing a continuous community, contributor program, ambassador network, or similar initiative.

• Excellent content judgment for assessing audience authenticity and conversion potential.

• Comfortable operating in ambiguous situations with a proactive approach.

• Ability to independently create spreadsheets, contract templates, and tracking systems.

• Exceptional written communication skills.

• Legally eligible to work in the United States.

• Required to disclose any non-compete, non-solicitation, or other restrictive agreements that may affect the role.

• Preferred background in talent management or experience as a creator.

• Knowledge of live streaming, particularly on Twitch and Kick, is a plus.

• Experience with clipping or edit-focused content programs is advantageous.

• Familiarity with influencer platforms, affiliate tools, and attribution setups is preferred.

• Experience in a regulated or age-restricted sector is a plus.

🏝️ Benefits

• Flexible remote work options.

• Commitment to equal opportunity employment.

• A diverse and inclusive team environment.

• AI-assisted recruitment process with support for accommodations.