Senior GTM Systems Administrator

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance GTM systems that generate, enrich, cleanse, route, and activate data in Salesforce.

• Lead daily administration and ongoing strategy for Fleetio’s GTM data systems.

• Oversee account and contact enrichment, along with firmographic and demographic data, buying committee data, segmentation inputs, and workflows for enrichment.

• Manage and optimize Clay and ZoomInfo, including enrichment logic, credit usage, field mapping, sync behavior, data quality monitoring, and vendor escalation processes.

• Oversee deduplication and data management tasks using RingLead.

• Direct lead, contact, account, and opportunity routing logic within LeanData.

• Manage GTM alerting and workflow automation across LeanData, Zapier, Slack, Salesforce, and related applications.

• Collaborate with the Salesforce team on GTM data creation, mapping, storage, governance, and maintenance.

• Convert business requirements into system specifications, process maps, documentation, acceptance criteria, test plans, and implementation strategies.

• Work together on system integrations, field updates, automation handoffs, user permissions, and the impact on downstream Salesforce.

• Monitor integrations and data flows for synchronization errors, API problems, authentication issues, mapping discrepancies, failed automations, and data-quality exceptions.

• Keep updated on trends in GTM systems, AI-driven data workflows, enrichment tools, routing technologies, and automation capabilities.

• Identify chances to automate manual tasks while ensuring governance and data quality are upheld.

• Manage vendor relationships for designated GTM systems.

⛳️ Requirements

• Over 3 years of experience in GTM Systems, Revenue Systems, Sales Operations, Business Systems, Marketing Operations, or a comparable systems-oriented role.

• Practical experience with Salesforce-connected GTM systems.

• A solid understanding of Salesforce objects, fields, reports, permissions concepts, and data flows between connected systems.

• Experience administering or working deeply with GTM data tools such as Clay, ZoomInfo, RingLead, LeanData, Zapier, Workato, Crossbeam, Outreach, Salesloft, or similar platforms.

• Strong grasp of GTM data architecture, including Leads, Contacts, Accounts, Opportunities, routing fields, source fields, enrichment fields, ownership fields, and lifecycle or funnel stages.

• Experience with data enrichment processes, matching rules, field precedence, overwrite rules, and maintaining data quality controls.

• Familiarity with deduplication and data hygiene procedures, including preventing duplicates, matching logic, normalization, merge rules, and conducting data audits.

• Proficiency in lead routing, account routing, territory assignments, ownership rules, round robin logic, alerts, and SLA-based workflows.

• Strong documentation practices, encompassing process maps, field mapping documents, decision logs, and troubleshooting guides.

• Excellent communication skills with stakeholders.

• Salesforce Administrator certification is preferred, although not mandatory.

🏝️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)

• Vision insurance

• Incentive stock options

• 401(k) match of 4%

• PTO - 4 weeks (increases at year two!)

• 12 company holidays + 2 floating holidays

• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)

• FSA & HSA options

• Short and long term disability (short term 100% paid)

• Community service funds

• Professional development funds

• Wellbeing fund - $150 quarterly

• Business expense stipend - $125 quarterly

• Mac laptop + new hire equipment stipend

• Fully stocked kitchen with a wide variety of drinks & snacks (BHM only)

• Remote working friendly since 2012