Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Design, implement, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other essential acquisition indicators.

• Analyze underperforming campaigns to identify areas for improvement.

• Create structured testing strategies across various audiences, offers, messaging, creative elements, and campaign factors.

• Write compelling direct-response ad copy and scripts for video sales letters targeting financial services audiences.

• Develop creative hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to generate hypotheses for creative and messaging improvements.

• Collaborate with video editors to provide creative direction.

• Leverage AI tools to streamline research and copy development while ensuring quality and strategic oversight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading strategic discussions with clients.

• Demonstrated ability to drive campaigns towards defined performance metrics while fostering client retention.

• Strong skills in direct-response copywriting, including both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Marketing experience in financial services is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience within a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates seeking the upper compensation range must provide evidence of hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Scheduling.

• Performance Bonus opportunities.