Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategic planning, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into concise recommendations and strategic insights.

• Cultivate client relationships to promote retention, renewals, and referrals.

• Identify and mitigate account-related risks and leverage opportunities.

• Create, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account configurations, and creative testing.

• Track daily performance against cost-per-appointment and other key acquisition metrics.

• Analyze underperforming campaigns and identify avenues for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate ideas for hooks, angles, offers, and messaging variations for experimentation.

• Utilize performance data to form hypotheses on creative and messaging approaches.

• Collaborate with video editors, providing creative guidance.

• Leverage AI tools to expedite research and content development.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and establish lead-routing processes.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint issues within the funnel.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Experience managing multiple client accounts simultaneously while leading strategic conversations with clients.

• Proven track record of steering campaigns towards established performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, encompassing both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred experience in financial services marketing.

• Prior experience in lead-generation and appointment-setting campaigns is desirable.

• Background in video sales letter marketing is advantageous.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous work in a performance marketing agency is a plus.

• Experience in direct-response advertising is favored.

• Candidates seeking upper compensation ranges must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels.

• Candidates for the upper compensation range should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-based Bonus.