Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify opportunities for improvement.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to develop creative and messaging hypotheses.

• Collaborate with video editors, providing creative direction.

• Leverage AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of direct experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading client-focused strategy discussions.

• Demonstrated ability to manage campaigns in alignment with defined performance targets while fostering client retention.

• Exceptional direct-response copywriting capabilities, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Preference for candidates with a background in financial services marketing.

• Experience in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is also preferred.

• Candidates with experience in high-ticket or considered-purchase funnels are preferred.

• Preference for those with experience in a performance marketing agency.

• Candidates with a focus on direct-response advertising are preferred.

• Candidates aiming for the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-centric funnels.

• Candidates in the upper compensation range should provide measurable evidence of enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for those with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick days, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Schedule availability.

• Performance Bonus incentives.