Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts, serving as the primary strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships that encourage retention, renewals, and referrals.

• Identify and address potential risks and opportunities within accounts.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose performance enhancements.

• Develop structured tests across audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Create hypotheses for creative and messaging based on performance data analysis.

• Collaborate with video editors and provide creative direction for projects.

• Utilize AI tools for research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel inefficiencies.

• Report to the Associate Director of Operations and uphold accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with significant involvement in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading client-facing strategic discussions.

• Established ability to steer campaigns toward defined performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and video scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience with performance marketing agencies is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.