Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports no less than 24 hours prior to scheduled meetings.

• Convert performance metrics into clear recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and identify avenues for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to create hypotheses regarding creative and messaging effectiveness.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to expedite research and content development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to detect funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of direct experience in paid media, with a strong focus on Meta advertising.

• Proven experience managing multiple client accounts and leading strategic discussions with clients simultaneously.

• Demonstrated ability to manage campaigns towards established performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Preference given to candidates with a background in performance marketing agencies.

• Direct-response advertising experience is preferred.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick time, and public holidays.

• Training & Development opportunities.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus incentives.