Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Execute growth strategies and tactics aimed at enhancing customer acquisition, engagement, conversion, and retention.

• Develop and implement strategic marketing campaigns tailored for key customer segments.

• Formulate growth strategies utilizing email, in-app messaging, push notifications, and additional channels.

• Oversee email, in-app, and push campaigns from start to finish, encompassing setup, tracking, and multivariate testing.

• Enhance email development and deployment through dynamic content, targeting, personalization, and templates.

• Assist with data integrations involving Email Service Providers (ESP) and in-app messaging platforms.

• Design and implement multichannel lead-generation campaigns across search, social media, and display advertising.

• Take ownership of conversion-rate optimization for landing pages and lead-capture forms via A/B testing.

• Monitor and report on team KPIs, performance summaries, test outcomes, and conversion tracking.

• Collaborate with marketing, data, and product teams to devise engagement strategies and meet KPI and business objectives.

• Define the go-to-market strategy and planning, outlining positioning, value proposition, and launch methodology.

• Act as the primary contact for partner and distributed-brand follow-up.

• Identify risks, address misalignments, document action items, confirm owners and timelines, and ensure follow-through to completion.

• Guarantee that contractual marketing obligations to partners are met.

• Produce partner content, including emails, blogs, gated content, catalogs, videos, landing pages, and digital advertisements.

• Support partner events from material ordering and planning to chargebacks and issue resolution.

• Collaborate with distributed brands on co-marketing initiatives.

⛳️ Requirements

• A minimum of 3 years of marketing experience within a SaaS environment.

• Capability to follow through on cross-functional commitments and diplomatically manage conflicting priorities.

• Proficient in tracking Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).

• Strong skills in communication, project management, and time management.

• Detail-oriented, organized, capable of multitasking, and able to thrive under pressure.

• Experience with enterprise-level email and multichannel service platforms.

• Proficient in managing email lists, audience segmentation, A/B testing, and executing email, in-app, and push campaigns.

• Familiarity with HTML and CSS for developing email templates and landing pages.

• Experience in building email automations and drip marketing programs.

• Proficient in tracking email engagement metrics and web analytics, including Google Analytics.

• Understanding of Agile marketing principles, values, and processes, or a strong desire to learn.

• Ability to work extended hours on your feet and lift/move event materials weighing between 30–50 lbs.

• Willingness to work extended hours and travel up to 15% as needed.

• Familiarity with academic and private studio teaching workflows and market needs is preferred.

• Understanding of the music education publishing industry is desirable.

• Experience with music tech and EdTech platforms is a plus.

• Degrees are not mandatory; ongoing education through degrees, boot camps, online training, professional certifications, and self-directed learning is valued.

🏝️ Benefits

• Annual base salary range of $68,550–$114,250.

• Performance-driven variable compensation plan.

• Medical, dental, and vision insurance coverage.

• Health savings and flexible spending accounts.

• Paid parental leave.

• Employee assistance program.

• Accident and Critical Illness insurance.

• Hospital Indemnity coverage.

• Company-paid Short Term Disability.

• Company-paid Long Term Disability.

• Company-paid Basic Life Insurance and Accidental Death & Dismemberment (AD&D).

• Employee-paid Supplemental Life Insurance available for employee, spouse, and/or child.

• 401(k) plan with company matching.

• 12 paid holidays each year.

• Discretionary Flexible Time Off policy.

• Complimentary access to company products.

• Corporate discounts available.

• Resources for professional development.

• Access to the Performance and Recovery Center (PARC), an on-site fitness facility.

• Employee-only access to on-site locker rooms and showers.

• Secure indoor bike storage facilities.

• Exclusive access to e-bikes for Peaksware employees.

• Availability of an on-site Music and Podcast Studio.