Head of Growth, Margin Trading

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of growth for margin trading on Kraken Pro, which is Kraken's top revenue-generating product feature, with executive-level oversight of this business area.

• Develop and implement strategies to attract high-net-worth individual traders, including successfully converting them from competing platforms.

• Collaborate closely with the VIP team to define the processes for sourcing, onboarding, and activating high-value traders.

• Leverage performance marketing, organic outreach, creative design, and other internal teams to drive margin growth as a senior individual contributor without direct reports.

• Establish positioning, messaging, and offerings for margin trading that appeal to sophisticated, high-volume traders.

• Set growth objectives and manage the entire funnel from lead generation to funded accounts to active margin traders.

• Conduct rapid experiments across various channels, programs, and incentives, scaling successful initiatives.

• Provide trader insights back to Product to influence the margin roadmap.

⛳️ Requirements

• 4+ years of experience in growth, product marketing, or acquiring VIP/high-value customers.

• Demonstrated success in attracting high-net-worth traders or participants in crypto, trading, or gaming and gambling sectors.

• Proven ability to win over customers from competitors and convert them into long-term, high-value users.

• Capacity to lead cross-functional teams without formal authority and achieve measurable results.

• Strong understanding of leveraged and margin trading, as well as the decision-making processes of high-volume traders.

• Data-driven mindset: responsible for funnel metrics, revenue impact, and ROI on acquisition expenditures.

• High level of initiative and resourcefulness: takes full ownership, acts swiftly, and delivers results without waiting for ideal circumstances.

• Effective communicator who fosters alignment across marketing, VIP, product, and leadership teams.

• Existing connections among HNW traders, market makers, or VIP communities (preferred).

• Experience in establishing VIP or whale acquisition programs from the ground up (preferred).

• Background in regulated financial products or iGaming with stringent compliance standards (preferred).

• Must be willing to complete job-related skills or work-style assessments if requested.

• Applicants must specify the city and country from which they will work.

• Applicants are required to disclose whether they need current or future sponsorship to work in their location.

🏝️ Benefits

• Equity program

• Bonus program

• Wellness allowance

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Remote work arrangement

• Equal opportunity employment

• Job-related skills or work-style assessments applied consistently across candidates