Head of Growth – Margin Trading

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of growth for margin trading on Kraken Pro, the highest revenue-generating feature of Kraken, with direct oversight from the CEO level.

• Develop and implement strategies to attract high-net-worth individual traders, including converting them from rival platforms.

• Collaborate with the VIP team to refine the sourcing, onboarding, and activation process for high-value traders.

• Leverage performance marketing, organic outreach, creative design, and other internal teams to enhance margin growth as a senior individual contributor without any direct reports.

• Establish positioning, messaging, and offers for margin trading that appeal to sophisticated, high-volume traders.

• Set growth objectives and manage the entire funnel from lead generation to funded account to active margin trader.

• Conduct rapid experiments across various channels, programs, and incentives, scaling successful initiatives.

• Provide trader insights back to Product to influence the margin product roadmap.

⛳️ Requirements

• Minimum of 4 years of experience in growth, product marketing, or VIP/high-value customer acquisition.

• Demonstrated success in acquiring high-net-worth traders or players in the crypto, trading, or gaming and gambling sectors.

• Proven ability to attract customers from competitors and convert them into long-term, high-value users.

• Capacity to lead cross-functional teams without formal authority and achieve measurable results.

• Strong understanding of leveraged and margin trading, along with insights into high-volume trader decision-making.

• Data-driven mindset: responsible for funnel metrics, revenue impact, and ROI on acquisition expenditures.

• High level of agency and resourcefulness: takes full ownership, acts quickly, and delivers results without waiting for perfect conditions.

• Excellent communicator who fosters alignment across marketing, VIP, product, and leadership teams.

• Existing network within HNW traders, market makers, or VIP communities is a plus.

• Experience in establishing VIP or whale acquisition programs from the ground up is a plus.

• Background in regulated financial products or iGaming with strict compliance mandates is a plus.

🏝️ Benefits

• Participation in dogfooding is mandatory for all employees upon joining Kraken.

• We are an equal opportunity employer dedicated to non-discrimination and anti-harassment.

• Job-related skills or work-style assessments are consistently applied to all candidates.

• Consideration will be given to qualified applicants with criminal histories in accordance with the San Francisco Fair Chance Ordinance.