Senior Growth Marketing Manager – Paid Social

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the paid social acquisition strategy and its performance, focusing primarily on Meta as the key channel.

• Develop channel-specific strategies, prioritize testing, and optimize approaches to facilitate efficient and scalable growth.

• Oversee and expand multi-million-dollar paid social budgets while ensuring performance aligns with core acquisition KPIs.

• Drive continuous experimentation across various audiences, creative assets, formats, and bidding strategies.

• Create and uphold structured frameworks for creative testing that lead to consistent performance improvements.

• Analyze performance metrics and creative data to pinpoint drivers, risks, and opportunities for growth.

• Compile insights into actionable recommendations and strategies for media buying and creative development.

• Collaborate with analytics, creative, and technology teams to enhance measurement, efficiency, and execution.

• Stay informed about platform changes, industry trends, and competitive dynamics, integrating relevant insights into the strategy.

• Share performance updates, learnings, and next steps with cross-functional stakeholders.

• Report directly to the Senior Manager of Member Growth.

• Travel to Thrive Market HQ in Los Angeles, California, biannually for company-wide summits.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• Over 6 years of experience in performance or growth marketing, specializing in paid social.

• Significant hands-on experience managing Meta campaigns at scale, with additional experience in TikTok, Snapchat, and Google considered a plus.

• Proven ability to manage and grow multi-million-dollar performance marketing budgets.

• Strong analytical capabilities with a knack for translating complex data into clear and actionable insights.

• Demonstrated experience in leading structured creative testing initiatives and influencing creative direction.

• Experience in subscription and/or e-commerce sectors; familiarity with health, grocery, or wellness industries is advantageous.

• Excellent communication skills, capable of clearly conveying performance drivers, trade-offs, and recommendations.

• Ability to thrive in ambiguity and take ownership in a dynamic, fast-paced environment.

• A curious, pragmatic, and driven mindset aimed at continuously enhancing performance through testing and iteration.

• Employees must reside in the United States during their employment.

🏝️ Benefits

• Comprehensive health coverage (medical, dental, vision, life, and disability).

• Competitive salary (DOE) plus equity options.

• 401k retirement plan.

• 9 observed holidays throughout the year.

• Flexible Paid Time Off policy.

• Subsidized ClassPass membership providing access to fitness classes and wellness experiences.

• Opportunity to work in our stunning office located in Playa Vista.

• Free Thrive Market membership with exclusive employee discounts.

• Coverage for life coaching and therapy sessions through our holistic mental health and well-being platform.

• Stock options availability.

• Additional health and wellness benefits.

• Flexible PTO policy.

• Company-sponsored travel to the Los Angeles, California HQ twice a year for company-wide summits.