Senior Growth Marketing Manager, Influencer Affiliates

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance the return on investment for the influencer affiliate program in the US and Canada.

• Oversee a substantial network of influencer partnerships at scale, including content review and payment processing.

• Discover new influencer talent and facilitate their recruitment and onboarding into the program.

• Create an editorial calendar along with marketing briefs for both ongoing and one-time campaigns in collaboration with Communications and local country teams.

• Devise innovative strategies to drive growth and achieve positive ROI.

• Collaborate with Global and country media teams to enhance influencer creative across other growth channels, starting with paid social.

• Work alongside the Global Senior Lead to innovate program tactics and channel capabilities, testing them in-region and preparing for global rollout.

• Manage comprehensive weekly and monthly reporting of key program metrics, including overseeing the monthly budget.

• Deliver updates, insights, and recommendations to leadership and cross-functional partners through presentations and decks.

• Partner with stakeholders from Communications, Paid Media, Product, Engineering, Data Science, and Analytics.

⛳️ Requirements

• Minimum of 8 years in influencer marketing within a consumer-facing, fast-paced e-commerce company or global consumer brand.

• Proven relationship management skills with a track record of scaling and administering a large influencer marketing program.

• Extensive knowledge of creative influencer strategies and paid social tactics across platforms like Instagram, TikTok, YouTube, and Pinterest.

• Strong understanding of platform functionalities and industry best practices.

• Excellent verbal and written communication abilities.

• Proficient in interpreting results and effectively conveying insights to stakeholders.

• Outstanding project management and organizational capabilities.

• Keen attention to detail.

• Ability to navigate complex problems and processes and identify the way forward.

• Strong understanding of financial metrics.

• Competence in developing financial models and forecasts.

• Familiarity with influencer management tools such as CreatorIQ, Impact, and Sprinklr.

• Additional experience in social media marketing and affiliate marketing is an advantage.

• Must reside in a state where Airbnb, Inc. has a registered entity.

🏝️ Benefits

• Eligibility for bonuses.

• Equity eligibility.

• Benefits eligibility.

• Employee Travel Credits.

• Option for remote work arrangements.

• Opportunities for occasional work at an Airbnb office or participation in offsite events, as agreed with management.

• Reasonable accommodations provided throughout the recruitment process.