Senior Growth Marketing Manager – Home Services

This is a fully remote position, open to applicants in United States, +5 more countries.

📋 Description

• Take charge of and implement the comprehensive marketing strategy for all Otte Polo Group brands.

• Create annual and quarterly marketing plans that align with the company's revenue goals.

• Lead, guide, and nurture marketing specialists, agencies, and external partners.

• Set and track KPIs related to lead generation, customer acquisition, conversion rates, and revenue performance.

• Discover growth opportunities in both existing and new markets.

• Develop scalable marketing processes, reporting frameworks, and accountability for performance.

• Collaborate with executive leadership to prioritize initiatives and allocate marketing resources effectively.

• Supervise and enhance SEO, PPC, paid search, social media advertising, content marketing, email marketing, marketing automation, local SEO, Google Business Profile, Google Local Services Ads, call tracking, CRO, website performance, and landing page optimization.

• Create lead generation and residential services campaigns, including local search, location-specific landing pages, call-driven acquisition, and strategies for repeat customer marketing.

• Enhance websites, landing pages, and digital assets for optimal user experience and conversions.

• Work in tandem with SEO, content, design, and technical teams.

• Experiment with new marketing channels, messaging, and campaign strategies.

• Analyze and troubleshoot campaigns while optimizing performance continuously.

• Manage ROMI, ROAS, qualified service calls, booked appointments, CAC, CPL, conversion rates, marketing-generated revenue, and pipeline contributions.

• Create dashboards and reporting processes for performance tracking.

• Assess marketing expenditures and recommend budget adjustments.

• Present performance analyses to executive leadership.

• Foster a culture of continuous testing, optimization, and data-driven decision-making.

• Develop brand positioning, messaging, value propositions, and ensure campaign consistency across the portfolio.

• Assist in service launches, geographic expansion, and strategic growth initiatives.

• Conduct market and competitor analysis.

• Align sales and marketing through definitions of MQL/SQL, funnel analysis, sales enablement, CRM, and marketing automation workflows.

⛳️ Requirements

• 5–7+ years of progressively responsible marketing experience, with a strong emphasis on digital marketing, performance marketing, and growth strategy.

• At least 2 years of experience leading marketing teams, specialists, agencies, or cross-functional marketing projects.

• Direct marketing experience in Home Services sectors such as HVAC, plumbing, pest control, appliance repair, residential technical support, electrical services, residential cleaning, or comparable in-home services.

• Experience marketing to U.S. consumers is strongly preferred, although relevant Home Services experience from other countries will be considered.

• A proven history of developing and executing marketing strategies that drive measurable revenue growth.

• Demonstrated experience in managing marketing budgets and optimizing investments based on ROI.

• Strong knowledge of Performance Marketing and Paid Media.

• In-depth understanding of SEO and Organic Growth.

• Ability to collaborate effectively with U.S.-based leadership while maintaining sufficient overlap with U.S. business hours.

• Proven understanding of how Home Services companies acquire customers through local search, paid media, calls, and booked appointments.

• Skills in Customer Acquisition and Funnel Optimization.

• Expertise in Brand Positioning and Market Expansion.

• Experience managing marketing initiatives across multiple brands, business units, or service lines.

• Strong analytical skills and proficiency in marketing reporting and attribution tools.

• Familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM/marketing automation systems.

• Ability to translate marketing performance data into actionable business insights.

• Excellent English communication skills, both written and verbal.

🏝️ Benefits

• Full responsibility for marketing strategy and execution across various brands.

• Direct influence on revenue growth and strategic business decisions.

• Opportunity to shape customer acquisition and market expansion strategies.

• Potential for growth towards a Marketing Director role as the organization expands, based on performance and business needs.

• Ability to manage and optimize marketing investments across multiple channels.

• Access to marketing tools, analytics platforms, and specialized resources.

• Capability to propose and justify growth investments based on measurable business outcomes.

• Flexibility to experiment with new channels and optimize resource allocation.

• Fully remote position.

• Fast-paced, execution-oriented leadership team.

• Collaboration opportunities with teams across various companies and markets.

• Chance to influence the marketing direction of a growing multi-brand organization.

• Exposure to executive-level strategy and business growth decisions.

• Opportunity to build and scale marketing teams and processes.

• Potential for expanded executive leadership responsibilities as the organization grows.

• Low levels of bureaucracy.

• Quick decision-making processes.

• Direct communication with executive leadership.

• Focus on results over micromanagement.

• High levels of accountability and ownership.

• Direct reporting to the President.