Growth Marketing Consultant – B2B Strategy

This is a fully remote position, open to applicants in Texas.

📋 Description

• Collaborate with marketing and business development leaders across M3 subsidiaries to pinpoint growth opportunities.

• Establish and manage digital outreach pathways from identifying decision-makers to qualified handoff to business development.

• Set criteria for handoffs, follow-up schedules, and target account lists.

• Create repeatable outbound frameworks that are adaptable across various business units, services, and buyer audiences.

• Define buyer personas and segments for target accounts.

• Identify budget holders, decision-makers, and influencers within target organizations.

• Expand contact lists utilizing verified sources and thorough research.

• Craft personalized messaging tailored to each audience and subsidiary.

• Transform proprietary physician-network and health-system relationship data into qualified conversations through referrals and warm introductions.

• Execute multi-channel outbound sequences across email, LinkedIn, and other social and digital platforms.

• Design outreach sequences, messaging frameworks, and follow-up strategies.

• Test and refine messaging to enhance reply rates, positive reply rates, and pipeline contributions.

• Manage outreach technology stacks, including sequencing platforms and Sales Navigator.

• Integrate outreach technology with CRMs and recommend advanced tools.

• Leverage AI-assisted research and personalization with human oversight, adhering to M3 brand standards.

• Coordinate email deliverability activities, including authentication, IP warming, sender reputation, inbox placement testing, list hygiene, and compliance with sender requirements.

• Provide weekly reports on placement, reply rates, positive reply rates, and pipeline sourced by subsidiary and persona.

• Scale effective outreach strategies across M3 subsidiaries.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.

• Over 7 years of experience in B2B digital outreach, demand generation, or sales development.

• At least 3 years of experience managing persona-based marketing for outbound revenue generation.

• Proven track record of engaging senior decision-makers at complex B2B organizations.

• Practical experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences.

• Familiarity with LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration.

• Experience in supporting or consulting for multiple business units, clients, or brands with distinct customer bases.

• Skill in identifying and verifying budget holders, decision-makers, and influencers.

• Strong writing abilities adaptable to various personas and subsidiary brands.

• Proficient in using AI tools for research, personalization, and testing.

• Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service.

• Capability to independently manage multiple concurrent programs and provide clear reports to sales and marketing leaders.

• Analytical proficiency with campaign, deliverability, and CRM data; adept at building simple dashboards.

• Preferred: experience engaging senior decision-makers in healthcare or health systems, or in selling recruitment, staffing, or physician placement services.

• Preferred: knowledge of email authentication protocols including SPF, DKIM, DMARC, and BIMI.

• Preferred: experience with domain and IP warming, reputation monitoring, inbox placement testing, and deliverability monitoring tools.

• Preferred: certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator.

🏝️ Benefits

• Remote work opportunity.

• Chance to collaborate with a Japanese global leader in healthcare technology and research solutions.

• Exposure to global subsidiaries and teams across the US, Asia, and Europe.

• Work with proprietary physician network and health-system relationship data.

• Access to AI-assisted research and personalization tools.