Senior Growth Marketing Manager – Business, Government

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the integrated campaign calendar focused on acquiring new logos within the Business & Government sector.

• Convert go-to-market positioning and competitive advantages into tailored campaign narratives and assets for specific audiences.

• Implement multi-channel campaigns utilizing paid media, email, content syndication, webinars, and field events.

• Design and execute Account-Based Marketing (ABM) programs targeting specific accounts.

• Enhance visibility in AI-generated research environments and manage themes related to buyer searches.

• Develop AI-driven workflows for analyzing campaigns, personalizing audiences, and optimizing performance.

• Oversee regional field activation programs linked to pipeline objectives.

• Contribute to Blackboard’s premier customer event, BbT26.

• Create post-event attribution models to assess pipeline sourced, influenced, and closed-won contributions.

• Manage a direct pipeline contribution target and conduct weekly performance reviews.

• Establish campaign-level pipeline targets and monitor ongoing performance.

• Leverage intent data and buying signals to prioritize target audiences and customize outreach efforts.

• Develop and sustain multi-touch attribution throughout the funnel.

• Communicate expansion signals to the Customer Growth & Advocacy team.

• Create campaign materials such as landing pages, nurture emails, one-pagers, and digital advertisements.

• Oversee lead segmentation, routing, and campaign tracking within HubSpot and Salesforce.

• Collaborate with Product Marketing to align on sales enablement and campaign messaging.

• Develop field-specific materials that link events to campaign pipelines.

• Report on pipeline contributions, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI.

• Test and refine messaging, creative elements, calls to action, and audience segments.

• Present findings and recommendations during weekly pipeline reviews.

• Work collaboratively across Sales, Customer Success, Marketing, Events, Content, Brand, Creative, and Marketing Intelligence teams.

⛳️ Requirements

• 8–10 years of experience in B2B demand generation or growth marketing, preferably in EdTech, SaaS, or similar complex enterprise settings.

• Proven success in developing and executing integrated campaigns that deliver measurable pipeline contributions.

• Real-world ABM experience in designing and evaluating account-based marketing initiatives.

• Ownership of field and event marketing, including conference participation, regional programs, event budgets, and post-event attribution analysis.

• Experience in creating AI-driven workflows and automations.

• Data-oriented mindset with the capability to assess performance metrics and implement adjustments as needed.

• Strong familiarity with HubSpot or Marketo and Salesforce platforms.

• Experience with intent data platforms like 6sense, Demandbase, or similar technologies.

• Proven track record in managing paid-media agencies and coordinating creative production processes.

• Ability to work autonomously in a rapidly evolving organization.

• Excellent written communication skills.

• Ability to influence cross-functionally, particularly with Sales teams.

• Proficient in both written and spoken English.

• Experience marketing to corporate or government/public-sector audiences is preferred.

• Familiarity with GEO and optimizing content for AI-generated responses is preferred.

• Experience with AI SDR platforms or outbound sequencing tools is preferred.

• Background in contributing to flagship customer events or user conferences is preferred.

• Must have legal authorization to work in the country where the position is based.

• The company does not offer visa sponsorship or immigration assistance.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Generous vacation and paid time off policies.

• Opportunities for professional development and training.

• Collaborative and inclusive work environment.