Senior Growth Marketing Manager – Business & Government

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the integrated campaign calendar aimed at acquiring new logos within the Business & Government sector, establishing pipeline targets for each program.

• Convert GTM positioning and competitive differentiation into tailored campaign narratives and assets for specific audiences.

• Implement multi-channel campaigns utilizing paid media, email, content syndication, webinars, and field events.

• Design and execute ABM programs targeting specific accounts.

• Enhance Blackboard's visibility within AI-generated research environments and align buyer-search themes.

• Develop AI-native workflows to facilitate campaign analysis, audience personalization, and performance optimization.

• Organize regional field activation initiatives linked to account or geography-specific pipeline objectives.

• Contribute to BbT26, Blackboard’s flagship customer event.

• Establish post-event attribution models that assess sourced, influenced, and closed-won pipeline.

• Manage a direct pipeline contribution target and evaluate performance on a weekly basis.

• Define campaign-level pipeline targets and monitor outcomes using Marketing Intelligence.

• Leverage intent data and buying signals to prioritize audiences and customize outreach efforts.

• Create and sustain multi-touch attribution throughout the sales funnel.

• Highlight expansion signals to the Customer Growth & Advocacy team.

• Collaborate on landing pages, nurture emails, one-pagers, digital advertisements, and field assets.

• Oversee lead segmentation, routing, and campaign tracking within HubSpot and Salesforce.

• Align sales enablement and campaign messaging with Product Marketing.

• Report on pipeline contributions, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI.

• Test and refine messaging, creative content, CTAs, and audience segments.

• Present findings and recommendations during weekly pipeline reviews.

• Work collaboratively across Sales, Customer Success, Marketing, Brand, Creative, and other departments.

⛳️ Requirements

• 8–10 years of experience in B2B demand generation or growth marketing, preferably in EdTech, SaaS, or a similarly intricate enterprise setting.

• Demonstrated success in creating and executing integrated campaigns that yield pipeline with a measurable contribution number under your ownership.

• Genuine ABM experience in designing and assessing account-level programs.

• Proven experience in managing conference presence, regional initiatives, event budgets, and comprehensive post-event attribution.

• Expertise in building AI-native workflows and automations, with clear evidence of results.

• Data-driven mindset for performance evaluation and campaign adjustments.

• Strong proficiency in HubSpot or Marketo and Salesforce.

• Familiarity with intent data platforms such as 6sense, Demandbase, or similar solutions.

• Experience in managing paid-media agencies and overseeing creative production processes.

• Capability to work independently within a fast-paced organization.

• Excellent written communication skills.

• Ability to influence cross-functionally with Sales and other teams.

• Proficiency in written and spoken English.

• Candidates must possess legal authorization to work in the country where the position is located; visa sponsorship or immigration support is not available.

• Preferred: experience in marketing to corporate or government/public-sector audiences.

• Preferred: knowledge of GEO and AI-generated responses.

• Preferred: experience with AI SDR platforms or outbound sequencing tools.

• Preferred: background in contributing to flagship customer events or user conferences.

🏝️ Benefits

• Comprehensive health coverage including medical, dental, and vision insurance.

• Generous paid time off and holiday policies.

• Opportunities for professional development and continuous learning.

• Collaborative and inclusive work environment.

• Flexible work arrangements to support work-life balance.